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12 Steps for Creating a Great Event Marketing PlanĀ 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What do you hope to achieve with your event?

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes, and the more powerful your event engine will drive revenue. In this guide, we will look at the many different forms of determining, measuring, and analyzing event ROI. What is event ROI?

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What is B2B Event Marketing?

Bizzaboo

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% of event organizers, with 19.1% What is B2B event marketing?

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes and the more powerful your event engine will be in driving revenue. In this guide, we will take a look at the many different forms of determining, measuring, and analyzing event ROI. Event revenue.

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3 Reasons to StartĀ Marketing 2027 EventsĀ Now

Convene by PCMA

A slow and steady strategy ā€” with long-term goals and omni-channel tactics ā€” will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly ā€” and often, exclusively ā€” on the present show cycle. Event marketers cannot live on email alone.

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Bizzabo named a Leader in 2024 GartnerĀ® Magic Quadrantā„¢ for Event Technology Platforms

Bizzaboo

Bizzabo has been named a Leader in the 2024 GartnerĀ® Magic Quadrantā„¢ for Event Technology Platforms. Gartner defines event technology platforms as ā€œtools that enable B2B marketers to execute virtual and/or in-person events for external audiences.