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What is B2B Event Marketing?

Bizzaboo

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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The “Why” Is the Most Important Aspect Of Event Design

Maritz Global Events

Great experience design is rooted in empathy,” according to Tim Simpson , brand & engagement strategist at Maritz Global Events (MGE). Event Design Comes Down to 4 Attendee Types. Understanding and delivering on what that mix is at the persona or even individual level will add great value to your event design.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

A well-designed website not only attracts potential attendees but also provides a platform for communicating important event information such as dates, schedules, speakers, and locations. A responsive website design that is optimized for mobile devices further enhances an event’s reach and accessibility.

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Corporate Event Planning Ideas: Amazing Social Spaces, Be Family-Friendly, and More

Endless Events

87% of executives believe that live events will be instrumental in their B2B marketing strategy Click To Tweet. Turn Your Free Events into Blockbusters. Attendance at free events is difficult to gauge because there are no ticket sales to speak of. Pre-registration numbers may be unreliable.

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Event Data Is a Goldmine, But Planners Can’t Do It Alone

Skift Meetings

With the right support, you can begin to learn more about how to best reach your target audience before the event even kicks off. When choosing an event tech partner, look out for registration support packages that offer dedicated CXM support for tracking analytics. Find the Best Timing for Registration and Onboarding.

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15 Audience Engagement Strategies That Actually Work

Social Tables

If you notice a gradual decline during your event, audience members likely became less engaged over time. A sudden decline in audience retention could indicate that attendees disliked event content. . Offer free and relevant downloads to registrants prior to your event. Create a thoughtful event design.

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The Complete Checklist to Hosting an Event

Eventtia

For virtual event and in-person event) secure your technology stack: Virtual event platform (for virtual event). Event management solution. Online event registration/ event ticketing solution. Marketing and promotion tools. Event website. Marketing plan. Event script.