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How to Market Your Event App

Convene by PCMA

Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Your organization has created an event app that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?

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Event Apps Best Practices: Increasing Adoption Rates – Event Tech Podcast

Endless Events

Event planners everywhere now have the power of harnessing the immense potential of event apps. While the use of an app can be a particularly valuable addition to an event, the lack of knowledge when deciding to go for it might prove to be too much in the end. Event apps are great. Where To Begin?

MICE professionals

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Stay Connected: A Complete Guide to Conference Event Apps

Endless Events

Conference event apps are a must for any conference in today’s world. Adding conference event apps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference event app?

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7 Ways to Create Immersive Mobile Event App Experiences

Stova

This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.

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Connect Smarter, Engage Deeper: Embracing Technology in Corporate Events

Traveler's Q

Gamification Gamification in event planning has numerous benefits, including increasing attendee engagement and motivation, promoting healthy competition among attendees, and providing valuable data insights for event organizers. Gamification is emerging as a major trend in the world of event technology.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Event marketing is a type of marketing that leverages the power of human connection and experience to reach a pre-established set of goals. Organizations can entertain, educate, inspire, sell, or do all of the above simultaneously. Organizations use event marketing to: Promote the brand to a larger audience.