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Rethinking Early-Bird Pricing — and Other Time-Honored Registration Strategies

Convene by PCMA

When Maritz studied when 360,000 conference-goers registered for the same 30 trade shows (i.e., 90 show instances) spanning diverse industries over three years, what emerged is how COVID remains the events industry’s biggest plot twist. It sounds like once they finally make the decision to attend, they go all in.

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Are Exhibitors Abandoning Trade Show Lead Retrieval?

Maritz Global Events

When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.” It throws a wrench in their trade show marketing routine.

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20 Bright Ideas for Personalizing Attendee Experiences

Convene by PCMA

Personalization isn’t just confined to marketing or operations — it should be both, Hardcastle-Geddes said, and should include education, registration, and all the other touchpoints along your participants’ journey. And have somebody from outside the organization, such as an industry consultant, lead them. Create themed lounges.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Highlight your sponsors in organic ways. This is a powerful lead generation tool at exhibitions and trade shows. It’s one of the most powerful forms of marketing. social media wall).

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PCMA’s Big Bet on Presidential Visit Paid Off

Smart Meetings

The more than 4,200 people who attended PCMA’s 2024 Convening Leaders in San Diego this week and another 700 who registered to stream the education sessions were encouraged to “Think Bigger.”

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Cadmium Platform is the Turnkey Solution Associations Need

Convene by PCMA

Organizations knew this change was coming and they were already making strides toward it, but COVID was a catalyst for the acceleration of that change,” said Jim Obsitnik, CEO of Cadmium, an events and education platform. The goal is to bring the events and education departments together to help drive better outcomes,” Obsitnik said.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Do you want to generate leads, increase brand awareness, or educate your audience? For example, if you are hosting a trade show, you might want to set a goal of generating 100 leads. Want to help potential registrants convince the right people to let them attend? What do you hope to achieve with your event?