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3 Steps to Proving the Value of Trade Show Marketing

Stova

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Educate customers and prospects?

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Tech Connects: How to Use Event Technology to Support Networking

Stova

Nevertheless, the models for connecting at both virtual and in-person events have not significantly changed in years. At in-person events, event-goers continue to largely rely on happenstance “serendipitous” encounters on trade show floors and cocktail hours to facilitate networking.

MICE professionals

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Virtual Event Platforms: How To Choose the Best Virtual Venue

Endless Events

A virtual event platform is software that lets you host events virtually. These platforms help you manage online events from beginning to end, from conferences and summits to sales kickoffs and trade shows. . Virtual event platforms may seem similar to video conferencing tools like Zoom or Google Meet.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Here are some of the most essential ideas in the events industry.

Marketing 296
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Top 4 Selection Criteria for Event Technology in 2023

Stova

What matters most in event technology in the year ahead? Having a partner that knows what the market wants now and which technologies will matter most is important, but with hundreds of options available, how do you find the right fit? To this end, savvy planners are being more intentional with event design.

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Sustainable Corporate Event Planning Practices

Stova

From reducing environmental footprints to fostering socially responsible practices, integrating sustainability into events has become a paramount consideration for event managers and their event technology partners. Consider QR codes for registration, event collateral, and business cards.

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The Essential Guide to Onsite Event Technology 2023

Stova

The Essential Guide to Onsite Event Technology This guide was developed to help event planners around the world make better, more strategic decisions when it comes to onsite event technology. Discover what technology to use and how it will help to improve attendee satisfaction and event ROI.