Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURE AND PROVE EVENT ROI.

Benefits 303

Benefits Attendee Registration Audience 303

Stova

OCTOBER 26, 2023

Networking is the cornerstone of successful business events. Networking is how professionals gain the knowledge they need to take projects to the next level and accelerate growth. While planning a networking event is rewarding, the job also poses challenges. Attendees are craving more opportunities to network.

Networking 52

Networking Attendee Event Apps Social Media 52

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. and/or its affiliates in the U.S.

Event Technology 116

Event Technology Platform Technology Technology 116

MeetingsNet

JUNE 10, 2020

Setting conference fees is tricky. Now that your event is virtual, the puzzle is more complex. Event organizers everywhere are trying to figure out how to price virtual meetings that are converting from a face-to-face format, often with little or no online meeting history to go by and working in a compressed timeframe.

Conference 110

Conference Retail Online Sponsors 110

Bizzaboo

MAY 10, 2023

The industry’s best event marketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. What is a post-event “Thank You” email? Event marketers must segment audiences by role (e.g.,

Sponsors 52

Sponsors Speakers Attendee Audience 52

Eventtia

APRIL 1, 2022

Instead, both aspects of the hybrid event: the in-person aspect and virtual aspect, should be properly in sync, while at the same time should be specifically designed and fine-tuned to ensure both audiences get a similar level of experience. The in-person attendees can enjoy face-to-face networking and great food from your caterer.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Bizzaboo

FEBRUARY 20, 2023

Planning an in-person, virtual, or hybrid event is a significant undertaking with countless moving parts. Achieving conference success ultimately requires careful orchestration between the event team, partnering agencies, and other departments, which is where a pre-event checklist template comes into play.

Conference 52

Conference Sponsors Virtual Events Speakers 52

Endless Events

APRIL 4, 2023

Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map. Create dedicated areas at your event for networking.

Events 156

Events Speakers Promotion Audience 156

Traveler's Q

NOVEMBER 2, 2023

Event mobile apps allow attendees to stay engaged and connected, providing them with all the necessary information at their fingertips. With features such as event agendas, venue maps, speaker bios, and attendee networking, mobile apps enhance the overall event experience.

Event Technology 130

Event Technology Technology Technology Social Media 130

Bizzaboo

MAY 6, 2024

Event sponsorship is essential for event success and sustainability, providing necessary financial support, resources, and visibility. Even still, securing sponsorships is increasingly difficult due to budget constraints, shrinking sponsor dollars, and rising event costs. The solution?

Sponsors 59

Sponsors Events Benefits Audience 59

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. and/or its affiliates in the U.S.

Event Technology 69

Event Technology Platform Technology Technology 69

Endless Events

MAY 5, 2022

And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.

Event Technology 317

Event Technology Benefits Technology Technology 317

Smart Meetings

MAY 26, 2023

While RSAC, C2 Montreal, Coachella, and SXSW have been leading tentpole events in third-party portfolios, there is a growing demand for new options. Clients are looking for visionary events beyond the most expected ones. Sponsors can also drop white papers at expos, and attendees can receive mobile badges when they enter a venue.

Healthcare 187

Healthcare Technology Technology Panel 187

Bizzaboo

SEPTEMBER 4, 2023

Yet in an era of tightening budgets, securing sponsors is harder than ever. Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios.

Sponsors 52

Sponsors Seminar B2B Events 52

Bizzaboo

NOVEMBER 14, 2022

In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. What Event Sponsorship Is.

Sponsors 98

Sponsors Events Virtual Events Website 98

Bizzaboo

OCTOBER 11, 2023

Welcome to the 2024 event technology guide! Not sure you need event technology? Consider this data from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4% This rapid evolution has proven beneficial to the events industry.

Event Technology 105

Event Technology Technology Technology Registration 105

Bizzaboo

AUGUST 3, 2023

Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5% In Q4 2021, 54.4%

Management 98

Management Registration Vendor Event Apps 98

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What types of events am I running? While these platforms were good, they were limited.

Management 280

Management Platform Event Apps Automation 280

Bizzaboo

JUNE 20, 2022

Without a deep history to draw from, it can be hard to know what attendees, sponsors, and organizers might be willing to spend. How do you build a virtual event pricing strategy? These can come in Q&As, networking lounges, or even virtual happy hours. Who should pay for what? Time With a Mental Health Coach. ” 6.

Virtual Events 87

Virtual Events Sponsors Certification Events 87

Endless Events

JANUARY 5, 2023

Event organizers turn to gamification to try and drive engagement and rally excitement around an event. But more often than not, it’s just a thinly disguised tool to get attendees to do what organizers and sponsors want them to do. That’s why our guest co-host Arianna Black is struggling to find value in event gamification. .

Events 177

Events Sponsors Virtual Events Attendee 177

Endless Events

JUNE 1, 2018

While it’s in man’s nature to network, it can be done a whole lot better when the space we’re in inspires us to talk and exchange ideas. Here are some tried-and-tested ways to keep people coming to your events. B2B Event Marketing Reloaded. How much thought have you put into event giveaways?

Event Planning 214

Event Planning B2B Event Apps Events 214

Bizzaboo

MARCH 13, 2023

In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Bizzaboo

FEBRUARY 4, 2024

Event teams must be ready to respond to a variety of unexpected issues, such as last-minute changes, technical difficulties, and weather disruptions. This significantly reduces the time and effort required for event planning. event organizers are planning to maintain or increase the number of events they put on in 2024.

Registration 59

Registration Automation Sponsors Trade Show 59

ITA Group

NOVEMBER 17, 2020

Many meeting organizer debates are currently taking place on whether a virtual conference can bring as much ROI to sponsors as an in-person conference. There are pros and cons to both types of events, but putting on your event marketing hat a little differently can help drive home the best return.

Sponsors 62

Sponsors Virtual Events Advertising Platform 62

Endless Events

FEBRUARY 16, 2023

As the industry comes to terms with this new reality, many event professionals aren’t sure what to do next. From CBD wellness retreats to cannabis at HR conferences, events are experiences that can benefit from intentional design with cannabis in mind. But from a networking standpoint? It depends,” responds Deanna.

Trends 177

Trends Events Preparation Education 177

Endless Events

AUGUST 10, 2018

Speaking of booth strategies, you don’t have to be the size of a major sponsor to make an impact. They know exactly who they want visiting their events, and they train their staff to respond to any attendee concern accordingly. What You Can Learn from Global Events. The Sheer Importance of Conference Content.

Trade Show 168

Trade Show Audience Training Attendee 168

Bizzaboo

FEBRUARY 4, 2024

Event teams must be ready to respond to a variety of unexpected issues, such as last-minute changes, technical difficulties, and weather disruptions. This significantly reduces the time and effort required for event planning. event organizers are planning to maintain or increase the number of events they put on in 2024.

Registration 52

Registration Automation Sponsors Trade Show 52

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Registration Social Media Sponsors 52

Convene by PCMA

JANUARY 12, 2023

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions.

Logistics 105

Logistics Sustainability Events Public Relations 105

Endless Events

OCTOBER 25, 2022

It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook an often-forgotten component of event planning: event branding. . Event branding is a must if you want tangible results from your event. It’s easy to get caught up in your head when planning an event.

Events 194

Events Social Media Promotion Event Planning 194

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

NOVEMBER 28, 2022

Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . Sponsor management tools: sponsor management , lead management, and scoring tools.

Event Technology 98

Event Technology Technology Technology Registration 98

Bizzaboo

DECEMBER 27, 2023

Collaborating on Sustainability and Sharing Wins Together According to Bizzabo’s State of in-person B2B conferences report , nearly 40% of event organizers agree that diversity, equity, and inclusion (DE&I) and sustainability are some of the biggest challenges they face. We hoped people would strike up conversations.”

Trends 59

Trends Sustainability Events Networking 59