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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Because younger travelers are using social media at every stage of the sales funnel — including before, during, and after a trip — it’s a meaningful two-way street for communicating and engaging all year round. SOCIAL MEDIA Year after year, DMOs are allocating a larger slice of the paid media pie (35.0%) to social channels.

Media 229
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Why Augmented Ads Really Click with Today’s Travelers

Dana Communications

Augmented advertising has grown by leaps and bounds in many industries, especially in the travel industry. A Tap and Go Resource Today’s travelers are resourceful. By bringing the environment they are selling to life with informative click-tos, destinations can often sway travelers that may be on the fence about where to go.

Travel 223
MICE professionals

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Top Business Travel Trends Coming in 2024

Smart Meetings

WTP’s Frank Harrison Shares the Top Three Business Travel Trends for the Coming Year Frank Harrison As the travel industry around the world continues to recover post-pandemic, new business travel trends have emerged that meeting professionals will have to master to optimize attendance. How do they ensure cybersecurity?

Trends 253
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Techy Travel in 2023: What Resorts & Hotels Need to Know

Dana Communications

Techy Travel in 2023: What Resorts & Hotels Need to Know Have you noticed how much easier it is to travel nowadays? With so many possibilities for properties to grow their business through travel tech, we’ve compiled a list of some of the top advancements below. Want to go next level?

Travel 182
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Traveling with a Purpose: Marketing Strategies Supporting Charitable Causes

Dana Communications

To engage younger demographics, try promoting cause marketing campaigns on social media. The company sponsors a variety of drives and collections that support various interests, and its Destination Grants Program funds efforts that focus on the conservation or cultural/historical preservation of places their guests travel to around the world.

Marketing 192
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Amplifying Your Event Promotion: How to Use Automated Email Campaigns for Maximum Impact

Traveler's Q

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

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The Council of Indigenous Peoples’ First Participation in the Berlin Tourism Expo: Promoting Classic Tribal Tours

Travel Daily Media

The post The Council of Indigenous Peoples’ First Participation in the Berlin Tourism Expo: Promoting Classic Tribal Tours appeared first on TD (Travel Daily Media) Brand TD. The Council of Indigenous Peoples hopes to attract global travelers to Taiwan to experience the diverse cultures of indigenous tribes.