The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie
Advanced Travel and Tourism
APRIL 16, 2024
Because younger travelers are using social media at every stage of the sales funnel — including before, during, and after a trip — it’s a meaningful two-way street for communicating and engaging all year round. SOCIAL MEDIA Year after year, DMOs are allocating a larger slice of the paid media pie (35.0%) to social channels.
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