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Case Study: Oakland Style Steers the Narrative

Smart Meetings

Concise communication and teamwork heralds a successful event Editor’s Note: Putting an event together is a lot of work. Read More : Oakland: A City Rooted in Community Solution: This required good communication internally and externally. Putting on a multi-day annual event is a higher level undertaking. AV, furniture etc.);

Fashion 263
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Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? Just keep them in mind as you read on and learn how to create your own marketing communications strategy.

MICE professionals

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Patience Fairbrother Named Vice President, Talent Attraction??

DCI

Since 2016, DCI’s annual Talent Wars research has become a sought-after study for organizations tasked with marketing their community to attract new residents and is the foundation of many campaigns.  Patience brings almost nine years of place-marketing experience to this new role.

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How to Use Social Proof to Market Your Event

Convene by PCMA

Highlight the organization behind your show and any societies or affiliated associations involved with it. For products, a “certified by” line with the name of a well-known, standard-setting organization instantly adds credibility and creates trust. (See “Benefits Over Features” below for more.) Go with the crowd. Make it certifiable.

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Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

By consistently using your event’s branding across various marketing channels, such as social media, email campaigns, and websites, you create a sense of familiarity and recognition among your target audience. Email: Email marketing is an effective way to communicate with your attendees before, during, and after the event.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me?” Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated.

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Craft Compelling Messaging To entice potential attendees, you need to communicate the value and unique selling points of your event effectively.