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What is B2B Event Marketing?

Bizzaboo

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness. Industry-wide conferences, local industry meet-ups, and online professional forums are good places to look.

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MICE professionals

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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7 Tips for Driving Attendee Engagement at Virtual Events

Smart Meetings

It doesn’t matter which networking options you choose to offer at your virtual event if your attendees don’t use them. It’s important to frequently communicate and promote these areas for engagement both in advance of and during the conference. How to Spread the Word.

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Hybrid Event Marketing Strategies and Ideas: The 2022 Guide

Eventtia

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. your speaker). Emphasize the Hybrid Format.

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How Exhibitors Can Adapt to Shifting Marketing Realities

Convene by PCMA

The pandemic led some exhibitors to conclude that they didn’t need events to advance their objectives. Some found success generating leads and exposure through smaller, proprietary events or online. Why is now a good time for exhibitors to invest in live events? What will the industry think if we’re not there?”

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4 Strategies to Win Back International In-Person Attendees

Convene by PCMA

Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success. Consider that some of your global audience won’t make it to your physical event.

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