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The Importance of Personalization and Targeting in Your Marketing

Dana Communications

You go to Amazon to make a purchase and are shown products “inspired by your shopping trends.” In a survey about attitudes toward personalization , 90% of respondents said “messages from companies that are not personally relevant are annoying” and 44% “are willing to switch to brands who better personalize marketing communications.”

Marketing 206
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Life on Cruz Control: A Meeting Veteran’s Hope for the Future

Smart Meetings

Editor’s Note: As we celebrate the 2023 Meeting Professionals of the Year , we thought it fitting to go back to a 2020 Meeting Professionals of the Year winner, John Cruz, senior corporate meeting planner with BlueCross of North Carolina , for some perspective. A great way to keep yours is experiencing the experience.

Meeting 243
MICE professionals

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Top Business Travel Trends Coming in 2024

Smart Meetings

How do they navigate timely coordination and clear communication across different time zones? By addressing these hurdles and embracing the opportunities presented by the digital nomad trend,” says Harrison, “companies can unlock new levels of employee satisfaction, productivity and global reach.” How do they ensure cybersecurity?

Trends 197
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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

-based event and experience marketing agency, empowers purpose-driven communities to engage vital audiences, advancing the mission for top brands, businesses, and universities. Banzai Seattle, WA Banzai’s products reach millions of users every year to help marketers drive more revenue through better events, webinars, content, and data.

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The Social Side Effects of Using Artificial Intelligence at Work

Gavel International

This effect is intensified when colleagues communicate in a virtual setting, whether that means working remotely, meeting virtually, or both. Instead, communication is carried out via instant messaging apps and emails. 2 ) Technical difficulties that can disrupt the meeting if they arise. (

Remote 52
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How Walmart and Sam’s Club ‘Connected Together’ at 2022 Associates Week

Smart Meetings

Editor’s Note : As part of Back Light, an ongoing series of looks behind the scenes at how events are being produced today, we asked Paula Mettler Marketing and communications manager with Leo Events to share a look at a recent production for a major retailer. corporate meeting into an experience reminiscent of an 8:00 p.m.

Retail 246
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10 Trends Poised to Disrupt the Meetings Industry

MeetingsNet

Brought to you by: The role of the corporate event planner today is more important than ever — shifting from a focus on procurement, planning, and logistics to becoming a key orchestrator of unique and memorable experiences. Meeting planners of the future will need to become community change agents within their respective organizations.

Trends 175