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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

With the rise of event promotion websites and the increasing number of features, it’s easier than ever to showcase your event in a way that will attract and engage potential attendees. Once you have these basics covered, you’ll have a strong foundation for promoting your event on your website.

Website 130
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How Hotels Can Leverage Google’s EEAT Principles to Boost Direct Bookings

Leonardo

In today’s online booking landscape, hotels need to do everything they can to stand out. Google evaluates websites based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) as a metric of their quality. Their algorithm assesses websites based on these principles. At the center of this assessment is trust.

Booking 78
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5 Reasons Why Every Hotel Should Have Its Own Website

Leonardo

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . The best hotel websites?walk

Website 71
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Best Practices for Displaying Special Offers on Your Website

Leonardo

Special offers are a key way to increase direct bookings, while showing off the unique experience you provide above and beyond the competition. . Convincing travelers to book with a discounted rate will fill up rooms but it will lower your ADR rely on discounts can impact your ADR.

Website 82
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

When someone decides on a destination for their next vacation, they’ll turn to Google or travel sites to plan the details — where they’ll stay in that city, what activities they’ll do, etc. Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc.

Audience 233
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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

In the last few years (and especially after the pandemic), travel trends have dramatically shifted and multiple studies prove it. TripAdvisor‘s “Travel in 2022: A Look Ahead” Report. Moreover, half of Gen Z respondents said they want to get out of their comfort zone and crave a sense of risk and excitement while traveling.

Travel 105
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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

Thomas Cook, an iconic travel company from the UK, is believed to be the first tour operator. For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020.

Booking 52