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ETC and University of Surrey launch children’s book series to promote careers in tourism

ETC Corporate

Today, the European Travel Commission (ETC) and the University of Surrey launch the publication of two children’s books: Dee and Flee at the Theme Park by Julia Hubery and Searchlight: The Rock by Ann Bryant.

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Recovery of European tourism in sight this summer

ETC Corporate

Improvements in vaccination rates and the introduction of the EU Digital COVID Certificate provides hope for tourism rebound in Europe for the summer months. That is according to the latest quarterly ‘ European Tourism Trends & Prospects ’ report published today by the European Travel Commission (ETC).

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6 Smart Tourism Marketing Ideas to Combat Seasonality

Tourism eSchool

Seasonality has a huge impact on tourism businesses, and is a consistent challenge of tourism businesses who we work with around Australia. Trying to keep their head above water when the season is slow, and then working overtime when visitation is high is a constant battle for so many tourism businesses.

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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. To help guide you to make the right decisions regarding your marketing investment we have outlined 5 guiding principles below.

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5 Ways to Pivot your Tourism Experience for Post-COVID Traveller

Tourism eSchool

5 Ways to Pivot your Tourism Experience for Post-COVID Traveller. Published on September 6, 2021. We know that the tourism industry won't look the same as it did before COVID. By Paige Rowett. What we know about the Travel Landscape.

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A Guide to Sustainability Accreditations for Australian Tourism Businesses

Tourism eSchool

Home A Guide to Sustainability Accreditations for Australian Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book.

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6 Smart Tourism Marketing Ideas to Combat Seasonality

Tourism eSchool

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. But the reality is all industries are the same.

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