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Essential Event Marketing KPIs to Measure Success

Endless Events

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals? Email Open Rates.

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How to measure the success of virtual and hybrid events—an interview with Hannes Putzig, Director of Strategic Solutions at the VOK DAMS event agency.

The MICE Blog

VOK DAMS is a great example of an event agency that has been successfully implementing virtual and hybrid event strategies for the past 18 months. One of the major advantages of virtual and hybrid events is the availability of accurate data that can help with event feedback and evaluation.

MICE professionals

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How companies can measure the success of their events

InEvent

Measuring the success of an event can be a complicated process for many event planners. It is easy to look at the number of people that attended the event, the number of people that purchased tickets, or ROI calculations and base success on these two key indicators.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.

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Elevate Your Event: The Top 8 Benefits of Attendee Tracking

Endless Events

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.

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3 Steps to Measuring Event and Meeting Success

Social Tables

Measuring the return on investment of events isn’t an easy task. Ask most Chief Marketing Officers if they could confidently make a connection between event budget and leads, let alone sales, and you will often be met with an uncomfortable shrug. In order to do this properly, it’s first necessary to define success.

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Building Event Resilience: 5 Strategies to Ensure Your Event Lasts Year Over Year

Smart Meetings

Achieving longevity and consistent success is a challenge every event planner faces Events are not merely one-time occurrences; they should be a strategic investment that yields returns over time. So, what can you do to make sure your event is seen as a necessary strategic tool every year?

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