Social Tables

JUNE 1, 2023

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Advanced Travel and Tourism

FEBRUARY 2, 2024

Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics. However, digital marketing has no limitations, as ads can be placed on various platforms and websites.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics. However, digital marketing has no limitations, as ads can be placed on various platforms and websites.

Marketing 100

Marketing Marketing Advertising Audience 100

Solimar International

NOVEMBER 9, 2021

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

Bizzaboo

APRIL 27, 2023

There are a variety of benefits that come with CSEP Certification. For details on the structure of the exam and testing periods — and to learn more about the online event planning classes — check out the ILEA website. GTP: Global Travel Professional What Is GTP Certification? Learn more: ILEA 3. Learn more: CGMP 5.

Certification 98

Certification Event Planning Trade Show Planner 98

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In the hospitality industry, it means that the hotels’ inventory, rates, and availability are pulled from their own websites and/or OTAs they work with and displayed in one place.

Hospitality 119

Hospitality Advertising Website Booking 119

Stova

MARCH 25, 2024

On top of your internet research and website skimming, check out popular review sites like G2 and Capterra and take note of what others are saying about a potential supplier's user-friendliness, support, and how long they've worked together. Drawing people into your event often starts with a great-looking event website.

Registration 40

Registration Social Media Event Apps Website 40

Bizzaboo

JUNE 2, 2021

GTP: Global Travel Professional. There are a variety of benefits that come with CSEP Certification. For details on the structure of the exam and testing periods—and to learn more about the online event planning classes—check out the ILEA website. GTP: Global Travel Professional. DES: Digital Event Strategist.

Certification 98

Certification Event Planning Trade Show Events 98

Hotel Engine

AUGUST 11, 2022

When travelers begin planning for a trip, they often start by consulting Google to find and compare relevant hotels. In essence, the redesign made it possible to find hotel information within Google’s environment that rivals that of Booking.com and other online travel agencies (OTAs) or review sites such as Yelp, TripAdvisor and Hotels.com.

Prospect 52

Prospect Booking Platform Website 52

Social Tables

APRIL 23, 2019

Why event names are important Besides the benefits we’ve already mentioned, event names are your event’s first impression. For SEO purposes, choose something that still has an available URL. The less SEO competition starting out, the better. Do you know how to choose an event name? Research what’s already out there.

SEO 139

SEO Events Audience Social Media 139

Tourism eSchool

OCTOBER 28, 2021

Top 10 Tourism Website Marketing Fails and How to Fix. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality. By Paige Rowett. How to Fix.

Website 52

Website Tourism Tourism Marketing 52

Tourism eSchool

DECEMBER 20, 2022

Home Doubling-Down on your Visitor’s Passions: 4 Steps to Attract + Convert Interest-Based Travellers By Paige Rowett Published on December 21, 2022 People rarely travel for travel sake these days. Key Benefits of Passion-Interest Marketing High Yielding Visitors. Conscious Visitors.

Travel 52

Travel Travel Website SEO 52

Tourism eSchool

JULY 28, 2021

Once published, your listing will then appear on relevant distributor website(s) who use the ATDW’s listing to populate their tourism experiences on their website. It can increase visitors to your tourism website. Tourism Australia’s Consumer Website australia.com. Destination Websites. Some Council websites.

Online 87

Online SEO Website Tourism 87

AltexSoft Travel

MAY 13, 2021

Even before the pandemic, when travel was booming, hotels — especially of middle and small sizes — experienced difficulties of another sort. Subdued by online travel agencies, they struggled to attract users to shop directly. Some also check hotel’s own websites to see if the proposition is better there.

Booking 69

Booking Website SEO Vendor 69

AltexSoft Travel

JANUARY 31, 2020

Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). The way people live and travel changed drastically, so the industry had to adjust for the modern-world conditions. Understanding the air travel market. Customers are the buyers of travel products.

Airlines 121

Airlines Advertising Marketing Marketing 121

Tourism eSchool

OCTOBER 9, 2021

What are the benefits of a Google My Business Profile? The major benefit is simple. The FREE platform allows you to increase your digital footprint, and helps your business to show up in Google where your Ideal Customers are looking for travel inspiration and planning their holidays. Higher reviews, higher rank.

Management 91

Management Publishing Tourism Tourism 91

AltexSoft Travel

JANUARY 13, 2022

The pandemic forever changed people’s traveling habits. More than a quarter ( 28 percent ) of travelers have stayed at a private rental on their 2021 summer vacation. And eight out of ten of those travelers expect to stay in rentals for at least half of future trips. We can see the change everywhere. Wholesalers/bedbanks.

Booking 52

Booking Banking Website Platform 52

Stova

MARCH 23, 2023

Because digital options provide attendees with a contingency plan in case of unforeseen circumstances that may prevent travel. What are the benefits of virtual and hybrid events? On the other hand, hybrid offers savings as well: Less food and beverages for a smaller in-person audience and remote speakers to reduce travel costs.

Audience 40

Audience Speakers Online Event Technology 40

AltexSoft Travel

JUNE 21, 2023

Whether you’re a hotelier aiming to optimize revenue or a tech enthusiast intrigued by the evolving dynamics of travel and hospitality, acquiring a comprehensive understanding of ADR will be helpful. Limitations of ADR Despite its numerous benefits, it’s essential to consider the limitations of ADR as well.

Hospitality 52

Hospitality Management Booking Networking 52

Bizzaboo

OCTOBER 16, 2023

Tightening Company Budgets for Travel and Event Attendance Many organizations are keeping a watchful eye on their budgets, especially for travel and event attendance. As one event organizer said in our survey, “Travel budgets are down, and our costs are up.” Convincing attendees to travel to our event is challenging.

B2B 52

B2B Speakers Sustainability Events 52

AltexSoft Travel

SEPTEMBER 3, 2020

Online travel agencies are some of the youngest players in the travel market. Since their appearance in the 90s, they flipped travel distribution, became hotels’ biggest enemies , and changed how people research, plan, and buy their trips. What is the Online Travel Agency? What is the Online Travel Agency?

Online 72

Online Travel Travel Airlines 72

Social Tables

NOVEMBER 29, 2023

Your guests aren’t just searching for a hotel, but a hotel in the area they are traveling to for work or play. Embedding your Twitter feed into your venue’s website. At the same time, guests benefit from improved and highly responsive concierge services via Twitter, addressing both issues and questions in record time.

Social Media 148

Social Media Media Venue Marketing 148

Leonardo

SEPTEMBER 13, 2022

A technology-first company replaces many of the tasks and functions hoteliers depended on agencies to do for them (like building and maintaining websites). Online travel has continued to change over the years, and we should know. So, why would you want to use a technology vendor instead of a Digital Agency?

Technology 79

Technology Technology Website Online 79