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What is B2B Event Marketing?

Bizzaboo

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

MICE professionals

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Secrets for Engaging Platform-agnostic Association Meetings

Smart Meetings

Most of our larger events have gone to face-to-face, especially when there’s that B2B trade show component. The really great speakers cross the stage every 7 to 10 minutes so people have to physically turn their head “That causes a physicality change, even if it’s really slight,” she said. Jennifer O’Grady.

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SIAL America 2023 Kicks Off in Las Vegas

Smart Meetings

SIAL’s overall event network includes 10 shows worldwide, including France, Canada, China, the Middle East, India and Jakarta, with a total of 700,000 attendees and 16,000 exhibitors annually. Benson will be the keynote speaker on day two of the Pizza Expo. NASDA’s goal is to recruit states and select companies. market,” she says.

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Why All Event Planners Need An Entrepreneurial Spirit

Endless Events

For almost 20 years, Deanna has worked on fundraisers, conferences, trade shows, and other events ranging in size from 10 to 20,000 attendees. I was working on B2B events with a UK-based group, organizing about 10 to 12 large conferences a year for them. Creating an ideal attendee experience is almost second nature to her.

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ITB India 2023 on track for an in-person event

Travel Daily Media

Co-located with MICE Show India, Travel Tech India and the ITB India Conference, the annual trade show is making a strong comeback as an in-person event in Mumbai from 26 – 28 April 2023. The post ITB India 2023 on track for an in-person event appeared first on TD (Travel Daily Media) Travel Daily.

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What Event Sponsors Want

Convene by PCMA

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Post-COVID trade show realities.