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New Year, New Resolutions for Event Marketers

Convene by PCMA

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Master Conference Planning With These Pre-event Checklist Templates

Bizzaboo

Planning an in-person, virtual, or hybrid event is a significant undertaking with countless moving parts. Achieving conference success ultimately requires careful orchestration between the event team, partnering agencies, and other departments, which is where a pre-event checklist template comes into play.

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Elevate Your Event: The Top 8 Benefits of Attendee Tracking

Endless Events

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. Attendee Tracking: The Basics.

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From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning

Endless Events

Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research.

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Data-driven Tips for Using Email Marketing to Promote Events

Endless Events

In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

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9 Event Technology Trends: Insights From a Gartner® Magic Quadrant™Leader

Bizzaboo

This strategic use of data sets apart successful events in today’s technology-driven landscape. Operational Efficiency Through Automation and Doing More with Less Automation is key to achieving operational efficiency in event planning and execution.