Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Understand your audience.

Audience 149

Audience Attendee Speakers Virtual Events 149

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 240

Marketing Marketing Social Media Communications 240

Traveler's Q

SEPTEMBER 28, 2023

When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. A strong brand identity helps differentiate an event from competitors, attract a targeted audience, and build trust and loyalty among participants.

Social Media 130

Social Media Event Apps Sponsors Website 130

Smart Meetings

SEPTEMBER 27, 2018

One presenter at a recent conference made the mistake of scolding her audience to turn phones off and put them under their seats. She was met with groans; about a third of the audience left, and the rest ignored her command. Rather than being a distraction, mobile devices can be the surprising key to increasing audience engagement.

Audience 239

Audience Social Media Attendee Conference 239

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events? Each gets full, undivided attention.

Audience 306

Audience Virtual Events Communications Communications 306

Endless Events

OCTOBER 18, 2022

Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. After the event, they put all their content online on demand. But based on the most recent marketing and event trends , we can categorize them into three broad types: Singular annual event strategy.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Smart Meetings

SEPTEMBER 25, 2018

Top Trends Impacting Hospitality, Tourism and Events. 60 percent of travelers post on social media daily. Itineraries catered to friend-group travel, LGBTQ travel and solo travel are trending. Consumer trends say doing good is no longer enough—you must do no bad. Shawna Suckow. Do Good, But Also Do No Bad.

Communications 158

Communications Communications Trends Social Media 158

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Endless Events

JUNE 15, 2022

By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Increase your presence on social media. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

APRIL 27, 2018

It was Global Meetings Industry Day a while back so we peeked into the corporate meeting trends and statistics that have shaped the past year. One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Q&A sessions at conferences are a great way to keep your audience engaged.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. According to statistics from Status Labs , 79% of online users said they trust online reviews a much as recommendations from friends or family members. UGC provides social proof of people enjoying your destination and its features. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Smart Meetings

MAY 8, 2023

Lesson 1: Don’t Forget Gen X In the Freeman Event Attendee Intent and Trends Report Q1 2023 , respondents in the Gen X demographic (45 years and older) are focused on professional obligation. One thing to be aware of is not only the changing face of the attendee majority, but their link with market trends.

Benefits 263

Benefits Meeting B2B Social Media 263

Traveler's Q

DECEMBER 28, 2023

A website is the most significant platform for any organization to showcase its events and communicate with its audience. A stagnant and outdated website will not only deter the audience but also fail to communicate the latest developments and important information about the event.

Website 130

Website SEO Social Media Audience 130

Endless Events

MARCH 8, 2018

Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it’s time to get on board! We are going over a variety of ideas that you can implement to go green and jump on the sustainable event trend. Other ideas will take time but are so worth it! .

Sustainability 288

Sustainability Trends Events Transportation 288

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 204

Marketing Marketing Advertising Audience 204

Endless Events

DECEMBER 4, 2018

How will the events industry fare this year, and what trends will rule the roost when it comes to event planners’ priorities? Let’s take a look at these trends and how you can ride their waves successfully. 2019 Event Trends: Your Audience Craves Authenticity. Furniture That’s Both Social And Empowering.

Trends 335

Trends Events Sustainability Attendee 335

Meeting Tomorrow

MARCH 31, 2020

Planning an online event without thinking about audience engagement is like building a sailboat without material for the sails. Thoughtful, intentional engagement is one of the keys to making an online event effective and memorable. 4 Tools for Keeping Your Audience Engaged. Why are your attendees coming to the event?

Audience 55

Audience Online Virtual Events Events 55

The MICE Blog

AUGUST 11, 2021

The second part of Events Reimagined by Hubilo focused on presenting key virtual and hybrid event trends that we’ll see more of going forward and shared advice on how best to adapt. . Drag Taste’s ‘Sangria and Secrets’ is considered the world’s number one online experience. And now, we have created six online experiences.

Trends 174

Trends Events Virtual Events Audience 174

Advanced Travel and Tourism

FEBRUARY 17, 2022

Marketers can keep up by pivoting into other ways of collecting information from their audiences. Privacy and data collection are constantly changing, but here’s what we know so far: The more data you have, the better you can target your audience effectively. But don’t panic. Like what you see?

Advertising 210

Advertising Website Social Media Audience 210

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 130

Marketing Marketing Social Media Communications 130

Conferences that Work

APRIL 16, 2023

Since 2004, social listening —the practice of monitoring and analyzing online conversations and social media mentions related to brands, products, services, events, or industries—has evolved significantly and grown in popularity. Popularity for the search term “social listening” over time, via Google Trends.

Social Media 62

Social Media Trends Media Online 62

Solimar International

MAY 23, 2022

According to Wex’s US Travel Trends Report 2019 , technology influences the imagination and preparedness of travellers today – this cannot be overstated. More recently, Google Trends insights highlighted that the pandemic has resulted in consumers having even higher digital expectations. Focused targeting. Improved measurability.

Marketing 98

Marketing Marketing Social Media Online 98

Convene by PCMA

JANUARY 24, 2024

In a world where trustworthiness is becoming increasingly rare online, face-to-face interactions are even more important, one reader wrote. I agree with all six [trends], but I give a big hat tip to Barbara Palmer, deputy editor, for putting trust at the top of her list. And rightfully so, in my opinion.

Social Media 52

Social Media Manufacturing Contracts Contracts 52

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 100

Marketing Marketing Social Media Communications 100

Smart Meetings

APRIL 27, 2022

in the still shiny space to learn about new equipment, techniques and trends from more than 1,100 vendors. Our audience needed the show; the industry wanted to meet,” she said. million raised from the live auction and online contributions, to provide students with a four-year Bachelor of Science degree in Concrete Industry Management.

Trade Show 264

Trade Show Vendor Sustainability Social Media 264

Advanced Travel and Tourism

AUGUST 12, 2021

According to a 2021 study from booking.com on future travel trends: 43% of people plan to visit a new location within their own country or region. Social media hashtags like #RecreateResponsibly and outdoor ethics principles like Leave No Trace can have a considerable impact. You Can Market to Those Already in Your Region.

Booking 246

Booking Marketing Marketing Social Media 246

Convene by PCMA

NOVEMBER 27, 2023

Long considered the duller, nerdier counterpart to platforms like Facebook and Twitter, the 20-year-old business-oriented social-media channel was ranked as one of the top 10 fastest-growing brands in the world in 2022. (Courtesy LinkedIn) LinkedIn, you may have noticed, is booming. We are passionate about events and meetings.

Social Media 105

Social Media Consulting Platform Remote 105

Advanced Travel and Tourism

JULY 12, 2022

Online spending increased 29 percent in May 2022 compared to 2019, but bookings have only increased 4.4 Always-on marketing centers around staying consistently engaged and available for your target audiences. And according to Statusbrew , 39 percent of social media users expect to a brand to reply to them within 60 minutes.

Travel 220

Travel Travel Social Media Booking 220

Bizzaboo

JULY 2, 2023

As an event organizer, it can be disheartening when your efforts to increase event engagement fail to meet your goal or when your carefully planned conference falls short of delivering the audience experience you envisioned. Here’s how you can do wonders with social: Create buzz about your event on Facebook, Twitter, Instagram, and LinkedIn.

Attendee 105

Attendee Conference Social Media Registration 105

Smart Meetings

JANUARY 28, 2019

Email best practices such as segmenting lists, tracking key metrics and using an email verifier tool to reach as much of your audience as possible is a great way to reach maximum return on investment. Owned media is simply any content you generate yourself. Paid media refers to marketing content you purchase, such as online ads.

SEO 221

SEO Marketing Marketing Website 221

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 100

Marketing Marketing Advertising Audience 100

Dana Communications

DECEMBER 5, 2022

In May of 2022, it was reported that the average person will see a combination of 10,000 online, offline, digital and traditional ads a day. By making a direct appeal to a person’s emotions, this approach allows brands to engage their audience on a deeper, more personal level. Many are just not focusing on it. Boosting Moods.

Advertising 208

Advertising Communications Communications Social Media 208

Endless Events

JULY 11, 2019

He’s a part of the social media team for the event, and over the course of the years, he’s done 17 editions of IMEX. With so many years of doing the event, and the world of social media steadily evolving, Gerrit has witnessed some changes. Well, the IMEX social media team alone consists of 10 people.

Social Media 232

Social Media Events Audience Remote 232

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. Implement Chatbots Add chatbots to your website, apps, and social media platforms to engage visitors and capture leads.

Marketing 52

Marketing Marketing Automation Social Media 52

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. Next, post the same survey on your social media profiles.

B2B 52

B2B Prospect Automation Social Media 52

Convene by PCMA

DECEMBER 4, 2023

Influencers for the International Baking Industry Exposition generated awareness not only with their online communities but in traditional print press by working with trade pubs such as Bake. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52