Convene by PCMA

DECEMBER 4, 2023

Influencers for the International Baking Industry Exposition generated awareness not only with their online communities but in traditional print press by working with trade pubs such as Bake. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

JANUARY 12, 2023

As early as 2015, a Microsoft Digital Trends report found that nearly half of consumers were more likely to engage with digital experiences that offered seamless integration with their physical world, signaling a shift in how consumers expect the physical and digital worlds to blend. Technology must be executed with greater intention.

Logistics 105

Logistics Sustainability Events Public Relations 105

Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience. Then, outline the strategies and tactics you will employ to achieve those goals.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Tell us more about your audience,” Ortale said. RELATED: Read a Fortune article on the rise of bleisure travel. Lean Into Bleisure.

Sports 99

Sports Public Relations Audience Prospect 99

Convene by PCMA

OCTOBER 4, 2021

Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences. Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

DECEMBER 30, 2021

We channeled our certainty into a communications strategy that would instill confidence into our audience. And while having the opportunity to learn is important to their audience, Insuretech organizers didn’t over-program their event — after so long apart, people just wanted to be together. ” (Courtesy Insuretech Connect).

Public Relations 98

Public Relations Events Communications Communications 98

Motivation Excellence

JANUARY 26, 2019

You’ll need to reflect on your brand and its goals, your optimal customers and their habits, and the current trends in your industry. From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. Sponsorships.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

APRIL 6, 2022

Now, we must broaden that definition to include a host of online options, including broad offerings like LinkedIn Learning. Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

Retail 98

Retail Public Relations Events Regulations 98

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Online donations have increased more than 12% year over year.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise.

Media 52

Media Public Relations Publishing Vendor 52

Bizzaboo

JANUARY 10, 2024

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. AGENCYEA Chicago, IL Agency EA links brands to their target audiences through hybrid and virtual events, strategic marketing campaigns, digital engagements, and experiential activations.

Management 98

Management Events Advertising Sports 98

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Online donations have increased more than 12% year over year.

Sponsors 97

Sponsors Logistics Vendor Events 97

DCI

MARCH 20, 2023

According to the Muck Rack State of Journalism Report , online newspapers and Twitter are the most popular sources of news for journalists, with Twitter being the most valuable social network for them. Here are some key trends in media relations that economic development professionals should keep in mind when working with the media: 1.

Media 52

Media Trends Site Selection Public Relations 52

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. By helping these services understand the meaning and context of your web content, you better enable them to deliver it to the most relevant and interested audiences.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

DECEMBER 7, 2021

The move to virtual and hybrid event structures prompted me to articulate the benefits of participation differently, to dig deep for ways to say things like “online” and “webinar” without using those words and to get comfortable with messaging the tough stuff — like postponements for live events that serve industries hardest hit by the pandemic.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 22, 2021

While it took some time to generate awareness in the initiative’s first year, we sensed sustainability would be a growing trend in the baking industry and brought the program back to the triennial show in 2013. That year, 65 companies submitted entries and five received top honors in their respective categories.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Using inclusive images in marketing collateral is an obvious way to demonstrate a commitment to diversity and attract a diverse audience.”. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. This enables more effective measurement and focus on audience segmentation — think buyer types, journey mapping, etc.

Technology 105

Technology Technology Events Event Marketing 105