Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

AUGUST 25, 2023

While this is a mainstay of associations, these online communities provide a smorgasbord of ways to connect immediately — large, medium, and small groups, and subsets by industry, role, identity, and more. They can also choose to attend online and in-person events. Speak their language — don’t use jargon or outdated marketing messages.

Networking 52

Networking B2B Public Relations Events 52

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Tell us more about your audience,” Ortale said. RELATED: Read a Fortune article on the rise of bleisure travel. Lean Into Bleisure.

Sports 99

Sports Public Relations Audience Prospect 99

Convene by PCMA

JANUARY 12, 2023

It’s not enough to simply convert physical content into a virtual event or vice versa; organizers must have a deep understanding of their audience to know which content is right for physical or digital, who wants it, and when. Attendees are socially linked and highly influenced by their peers. Experiential Activations, Continued. On the Web.

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

MAY 19, 2023

To create compelling messages with tangible meaning for our audiences — who are growing younger by the day — the time is right to rethink our approach. Make no mistake, audiences are feeling overwhelmingly positive about our industry. Listen to your audience and the answer will become clear. Promoting exhibit space to companies?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

OCTOBER 4, 2021

Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences. Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience. Then, outline the strategies and tactics you will employ to achieve those goals.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. By helping these services understand the meaning and context of your web content, you better enable them to deliver it to the most relevant and interested audiences.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

DECEMBER 30, 2021

We channeled our certainty into a communications strategy that would instill confidence into our audience. And while having the opportunity to learn is important to their audience, Insuretech organizers didn’t over-program their event — after so long apart, people just wanted to be together. ” (Courtesy Insuretech Connect).

Public Relations 98

Public Relations Events Communications Communications 98

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Using inclusive images in marketing collateral is an obvious way to demonstrate a commitment to diversity and attract a diverse audience.”. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

DCI

MARCH 20, 2023

Given how hard we’ve worked to build and maintain our credibility with the national media, it’s important to us that the journalists understand that we know them, their beat and what stories will resonate with their audience. 2.

Media 52

Media Trends Site Selection Public Relations 52

Motivation Excellence

JANUARY 26, 2019

From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. Take some time to understand your target audience and what they want. Some businesses struggle to understand what their audience wants. Sponsorships.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

APRIL 6, 2022

Now, we must broaden that definition to include a host of online options, including broad offerings like LinkedIn Learning. Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. This enables more effective measurement and focus on audience segmentation — think buyer types, journey mapping, etc.

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise.

Media 52

Media Public Relations Publishing Vendor 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Online donations have increased more than 12% year over year.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

OCTOBER 22, 2021

Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Bizzaboo

JANUARY 10, 2024

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. AGENCYEA Chicago, IL Agency EA links brands to their target audiences through hybrid and virtual events, strategic marketing campaigns, digital engagements, and experiential activations.

Management 98

Management Events Advertising Sports 98

Gavel International

JUNE 8, 2021

Additionally, privacy demands are pushing brands to get creative in an unprecedented way to build audiences, campaign lists and fill lead pipelines. Please think carefully before the employee shares or discloses information about themselves or others online. The result? Cookie policies. Privacy policies. Web hosting companies.

Social Media 52

Social Media Media Technology Technology 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Online donations have increased more than 12% year over year.

Sponsors 97

Sponsors Logistics Vendor Events 97

DCI

JUNE 14, 2021

Only in 2022 might we see those travel PR budgets return but for the foreseeable future, public relations efforts are building back the tourism industry with fewer resources, and that’s just the way it is. Big news for small groups. Accept the risk. It’s a trave PR reality like any other.

Travel 69

Travel Travel Media Public Relations 69