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Beyond Discounts: 7 Innovative Strategies To Build Event Sponsor Incentives 

Bizzaboo

When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider. Place sponsor branding on interactive social media challenges or campaigns to encourage audience participation while amplifying sponsor messaging and fostering community engagement and brand advocacy.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

MICE professionals

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Why Event-led Growth Is the Key to Long-term Success

Smart Meetings

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. If you are hosting a hybrid event, utilize customers as volunteers and give them incentives to pitch in.

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12 Tips to Leverage Artificial Intelligence Tech in Sales and Marketing

Gavel International

Implement Chatbots Add chatbots to your website, apps, and social media platforms to engage visitors and capture leads. Guide visitors and defined prospects through the sales funnel by providing information, addressing pain points, or offering incentives (e.g., Are you seeking a more productive and effective sales team?

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2018 Event Marketing Trends

Endless Events

And if you need an engagement boost for your next event, check out our audience engagement webinar. This 2018, events are seen to better bring out the unique personalities of the audience, featuring intersections between various passions and ensuring everyone can experience occasions in a unique way.

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Is AI the Next Great Tool for B2B Sales?

Gavel International

Since so many B2B prospects conduct their own research online before speaking with a salesperson, AI has earned its rightful place in the sales funnel. The technology: Can quickly vet and score volumes of data to identify which prospects are most likely to result in a sale. This technology holds a conversation with visitors.

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Top 4 B2B Sales and Marketing Tactics Successful Companies Are Using Right Now

Gavel International

1) TAILOR CONTENT TO AUDIENCE SUBSETS There is almost too much marketing content online right now. Content created to reach your entire customer base might seem more efficient than content tailored to your audience subsets, but in fact, it is far less effective. And a significant percentage of it is generic.

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