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New Skills for New Event-Marketing Challenges

Convene by PCMA

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness.

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International Marketing in a Post-Pandemic World

Convene by PCMA

In the current event landscape, the key to reaching — or exceeding — international attendance goals is developing relationships that last. The pandemic slump is a thing of the past, even when it comes to international audiences. Many events are seeing equal — or, in some cases, greater — international numbers than 2019.

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Everything you need to know about planning events with purpose

Endless Events

Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Why you need to track audience engagement with your event’s ‘why’. The challenges of planning events with a firm ‘why’. Benefits of planning a purpose-driven event.

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Roadshow Tips for Success: Everything You Need to Know

Brightspot Incentive Events

When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Most roadshows are multi-city events that take place in large cities or cities near a company’s client-base to maximize the potential for lead generation.

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How to Promote an Event on Facebook in 21 Different Ways

Social Tables

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Optimize your event page to reach the largest audience. Ensure event success from the start.

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The Ultimate Event Planning Checklist: 7 Phases to Create a Winning Event

Eventtia

For example, if you’re launching a grand opening of a flagship store in a major city, expecting a footfall of over 1,000 customers, it’s wise to start preparations at least four months ahead. For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Understand your audience.

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Top 4 Reasons for Hosting a Corporate Event

Bizzaboo

From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate event market — which hauled in $95.3

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