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Social Media Accessibility: 6 Things to Consider

DCI

In today’s digital age, social media has become an integral part of our lives. As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. So, how can you make your social media marketing accessible?

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Six Effective Tips To Improve Audience Engagement At Live Events

Endless Events

How to improve audience engagement? Try these six audience engagement techniques at your next event. It takes ages for the microphone to be passed from audience member to audience member while everyone waits in awkward silence for the next question. Engaged audience members participate more, learn more, and are happier.

Audience 306
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Crafting Corporate Events That Resonate with Gen Z

Endless Events

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. Before you market to any audience, you need to understand who they are and where they come from. These young professionals and young adults are digital natives who are full of energy.

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The Best Social Media Features for Your Virtual Event

CSI DMC

Beyond posting to your timeline or grid, social platforms offer several features that can create major impacts on attendee capture and interaction. Many social platforms offer the ability to live stream your event conten t, helping you reach a larger audience where they already are. Instagram, Facebook, and LinkedIn Live.

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Event Case Study: Wine & Spirits Wholesalers of America

Smart Meetings

The event’s name was redubbed “Access Live,” an extension of the association’s WSWA Access, a program that connects wine and spirits producers with wholesalers via education and mentorship. We changed [the education] to create more 20-30-minute impactful talks on hot topics in the industry.

Education 237
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Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Destinations can encourage travelers to record and share their experiences on social media. There are chances to reach more diverse and engaged audiences.

Trends 227
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Experiential Events: The Most Powerful Marketing Tool

Endless Events

By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Increase your presence on social media. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie. social media wall).

Marketing 296