Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

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Social Media Promotion Media Event Marketing 59

Bizzaboo

AUGUST 17, 2022

These brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization. As a business owner or marketing professional, you always want to reach more people with your brand’s message, products, and services. Give Your Audience What They Want: Durango Boots. .

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Endless Events

APRIL 27, 2018

It was Global Meetings Industry Day a while back so we peeked into the corporate meeting trends and statistics that have shaped the past year. One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Q&A sessions at conferences are a great way to keep your audience engaged.

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Convene by PCMA

MARCH 8, 2024

When used appropriately, dance reels, Taylor Swift memes, cat videos, and the Wes Anderson aesthetic (IYKYK) can help humanize your event’s brand and build loyalty among followers. If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. Tap into a trending audio.

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Endless Events

JANUARY 9, 2018

This week we are celebrating the new year and looking forward to 2018 event industry trends. In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. PS have your seen our guide to 2018 Event Trends ?

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The MICE Blog

AUGUST 11, 2021

The second part of Events Reimagined by Hubilo focused on presenting key virtual and hybrid event trends that we’ll see more of going forward and shared advice on how best to adapt. . Event co-moderator Teresa Al Dente shared the story of her company, Drag Taste. And they grew up really loving events and knowing events.

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Endless Events

DECEMBER 16, 2018

We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top event tech trends in 2019. Our iconic panel Corbin Ball of Corbin Ball & Associates , James Spellos of Meeting U , and Nick Borelli of Borelli Strategies are joining us and weighing in on the event tech trends.

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Endless Events

NOVEMBER 15, 2022

It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Hospitality and event industry workers were among the most affected by the pandemic.

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InEvent

JULY 5, 2023

Event marketing is a powerful tool for businesses to engage with their target audience, improve lead generation, and drive sales. However, an event marketing campaign’s success hinges on effectively navigating the marketing funnel; awareness, interest, decision, and action.

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Traveler's Q

SEPTEMBER 28, 2023

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition.

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Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. Leverage On-site Trends. Christine Johnson. Feature new or innovative products.

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Convene by PCMA

OCTOBER 27, 2023

By not looking beyond email marketing to options such as creating a blog, a podcast, or other content, marketers could be missing a chance to attract more attendees to their events. Email marketing remains one of the most-reached-for tools in a marketer’s belt — and for good reason.

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Bizzaboo

JANUARY 17, 2023

In this article, we’re looking at ChatGPT for event organizers. In this post, we’ll show you how lean events teams can use ChatGPT to improve event strategies and audience experiences to build better business outcomes. How To Use ChatGPT for Event Marketing Content. What is ChatGPT?

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Marketing Marketing Social Media Speakers 116

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. This can include your blog, website, email campaigns and more.

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Bizzaboo

SEPTEMBER 13, 2023

Are you using LinkedIn as part of your event marketing strategy? Are you wondering how to promote an event on LinkedIn? This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience.

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Endless Events

MAY 8, 2018

Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. Influencers have a strong understanding of their audience. They can help brands and events alike launch their businesses to new heights. Get Smarter With Your Event Marketing!

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Marketing Marketing B2B Panel 174

Endless Events

JULY 6, 2018

But don’t innovate just for the sake of audience engagement. Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! Give Your Meeting Audience a Pleasant Surprise. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World. Let’s jump in!

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Trade Show SEO B2B Automation 214

Endless Events

APRIL 27, 2022

Girls In Marketing. Girls in Marketing is an online community example, dedicated to e-learning for women in marketing. They have a well-defined target audience and deliver value specifically to them. They host free webinars, offer many free resources, and share various marketing job postings for everybody to see.

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Endless Events

MAY 9, 2023

You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research. Use this free AI tool to generate event theme ideas, research venues, plan engaging icebreakers, and create an event budget. The good news is that AI tools simplify content creation for events.

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Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Also consider positioning your event as the place where key members of the industry gather to shape next practices and trends.

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Eventbrite

JUNE 9, 2021

The virtual networking and skillsharing event featured more than 20 talks and workshops from some of the most dynamic thinkers in the event world. We’re recapping the two-day event’s key takeaways on the blog. Watch recordings of every session here. Before the pandemic, the Lincoln Park Zoo […].

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Bizzaboo

OCTOBER 3, 2022

The best event planners possess skills for planning unforgettable events, managing them seamlessly, and conducting effective post-mortems to find out what worked best and what could be improved upon for next time. Event organizers are also masters of many other skills. Find relevant event newsletters to sign up for (e.g.,

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Bizzaboo

OCTOBER 11, 2023

Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.

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Bizzaboo

OCTOBER 19, 2022

As we fully embrace the era of hybrid events, business models are changing to reflect the evolving needs of customers, sponsors, and event attendees. Although the foundations remain familiar, organizers are now tailoring their approach to suit events with digital and in-person audiences sharing equitable, simultaneous experiences.

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Bizzaboo

OCTOBER 16, 2023

Since event management budgeting has a considerable impact on your event’s ROI, you should tackle it as early and thoroughly as possible. In this article, we’ll explore key components of an event budget, trends impacting budgets, the most critical places to allocate event budget, and more. Let’s dive in!

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Convene by PCMA

AUGUST 22, 2023

Cognovi Labs uses AI to understand the emotional undertone in textual or transcribed data from publicly available information, including social media and discussion forums, blogs, and the deep web (where contents are not indexed by standard web search engines), as well as from such client data as surveys and call center transcripts.

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Bizzaboo

DECEMBER 29, 2023

In an age where event marketers increasingly need to prove ROI for every dollar they spend, treating events as a “one-and-done” no longer suffices. To get the biggest bang for their buck, today’s leading event teams work diligently to create, cultivate, and engage robust event communities that stay connected all year round.

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Marketing Marketing Events Online 59

Endless Events

JULY 26, 2018

Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Why you need to track audience engagement with your event’s ‘why’. The challenges of planning events with a firm ‘why’. Benefits of planning a purpose-driven event. Go paperless.

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Speakers Audience Sustainability Events 185

Eventtia

SEPTEMBER 9, 2022

Nowadays, there’s no better way to generate positive press and build event awareness than social media. This is because social media dominates news consumption among millennial and Gen Z audiences. These platforms enable potential attendees to discover events happening in their area and buy tickets. Create customized content.

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Social Media SEO Public Relations Events 62

Endless Events

OCTOBER 19, 2018

Quick question: What’s one of the best ways to stay on top of industry trends and ideas? That’s right – by reading insights shared by industry experts on their blogs, of course! After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning.

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Bizzaboo

MAY 7, 2023

Since there are only so many hours in the day, many event teams are turning to generative AI tools like ChatGPT to expedite the event planning, marketing, and content creation processes. ChatGPT has generated a ton of buzz over the last several months, but it’s not the only generative AI tool on the market.

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Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Related Articles. .

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Endless Events

JANUARY 2, 2019

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! Comment below and let us know!

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Booking Speakers Audience Technology 176

Bizzaboo

AUGUST 16, 2023

Considering that 80% of event professionals measure event success through attendee engagement and satisfaction, crafting an event that guarantees engagement and an unforgettable experience is paramount. Let’s explore how to break down your target audience into personas and approach them with a resonant strategy.

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Eventtia

FEBRUARY 16, 2023

Integrating recurring events into your company’s revenue strategy could be the answer. Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers.

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Eventtia

FEBRUARY 16, 2023

Integrating recurring events into your company’s revenue strategy could be the answer. Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers.

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Bizzaboo

DECEMBER 6, 2023

Expos : A global event that strives to promote progress and foster cooperation. If you are organizing an outstanding marketing event and would like us to add it to the Bizzabo blog, click here to submit your event , and our team will review it to be added to this list. Discover new talent & scale your team.

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