article thumbnail

Why Not Zoom: 10 Benefits Of Event Platforms, Explained

Endless Events

When we tell clients about the benefits of event platforms, they still ask: But why not Zoom instead? There are some instances in which Zoom might make complete sense to host your virtual event, but once you learn about all the benefits of event platforms, it will be hard to settle for a regular video call. Let’s explore!

Platform 348
article thumbnail

How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

You see them first because each company paid to promote them and used SEM strategies to target you as a user. . Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Of course, part of the SEM process is about learning from your target audience and adjusting to their needs.

Audience 233
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amplifying Your Event Promotion: How to Use Automated Email Campaigns for Maximum Impact

Traveler's Q

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

article thumbnail

The Benefits of Utilizing User-Generated Content for Tourism

Dana Communications

Think of it this way: UGC allows you to market with your audience instead of at them. Utilizing UGC exponentially increases the amount of content you can choose from to promote your brand—and it’s free! Influencers are seen as an extension of the brand, and since they are being paid to promote, they’re not viewed as being authentic.

Benefits 181
article thumbnail

The Benefits of Utilizing User-Generated Content for Tourism

Dana Communications

Think of it this way: UGC allows you to market with your audience instead of at them. Utilizing UGC exponentially increases the amount of content you can choose from to promote your brand—and it’s free! Influencers are seen as an extension of the brand, and since they are being paid to promote, they’re not viewed as being authentic.

Benefits 174
article thumbnail

15 Audience Engagement Strategies That Actually Work

Social Tables

Audience engagement plays a significant role in the success of any event. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.

Audience 149
article thumbnail

9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. With those thoughts in mind, here are some of the most significant benefits of UGC you should be implementing for success. In many ways, it’s effortless promotion through the simple power of sharing.

Benefits 246