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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Other Benefits of SEM.

Audience 233
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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. User-generated content (UGC) is what it sounds like: content created by people who have used certain products or services. . The TV brand and store won your business simply because a past customer shared about their product.

Benefits 246
MICE professionals

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A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

Audience Targeting Digital marketing offers a more targeted approach to reaching potential voters, allowing campaigns to tailor their messaging based on demographics, interests, and behaviors. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Marketing 204
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35 Event Marketing Ideas that Work

Social Tables

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

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10 Online Community Examples That Have Incredible Events

Endless Events

While events are limited in duration, the 365 community model stretches out the benefits of in-person events throughout the entire year. They have a well-defined target audience and deliver value specifically to them. Additionally, their instructors are accompanied by an in-person audience, doubling down on excitement and engagement.

Online 177
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Try Out New Trade Show Booth Ideas

Endless Events

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. But don’t innovate just for the sake of audience engagement. Give Your Meeting Audience a Pleasant Surprise. Why not grab some ideas from other conferences like E3?

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TAA’s Approach to Meaningful Positioning & Thoughtful PR

The Abbi Agency

We’re in the middle of the value-based marketing era, with heightened expectations from audiences post-pandemic, and communities are craving meaningful content that pushes the envelope while making them feel good about who and what they’re supporting.

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