Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 296

Marketing Marketing Audience Social Media 296

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. But did we really listen to our audiences? based events. “I An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

APRIL 27, 2021

In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. That’s really what you’re aiming for with the virtual audience.” Peltier says. The Numbers.

Sponsors 279

Sponsors Audience Online Attendee 279

Bizzaboo

AUGUST 17, 2022

These brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization. As a business owner or marketing professional, you always want to reach more people with your brand’s message, products, and services. Give Your Audience What They Want: Durango Boots. .

Audience 105

Audience Social Media Promotion B2B 105

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Make no mistake, audiences are feeling overwhelmingly positive about our industry.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Polls and surveys can be conducted easily online with the results displayed to both audiences. Create a Dedicated Experience.

Meeting 246

Meeting Panel Attendee Online 246

Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e.,

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Hopefully, some of these will help inspire you to embrace the benefits of event platforms and take your event strategy to the next level.

Platform 334

Platform Sponsors Events Registration 334

Bizzaboo

MAY 24, 2023

More than ever, event marketers are challenged to stand out. With so many virtual events filling inboxes and eating up calendar space, you must get creative with your invitation emails. Whether hosting a virtual event or getting back to in-person events , your event email invitation is your ticket to convincing and converting.

Event Marketing 98

Event Marketing Marketing Marketing Affiliate 98

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. As in-person events regain dominance — 80.4% This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately.

Audience 59

Audience Event Apps Registration Attendee 59

Endless Events

OCTOBER 11, 2022

That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Event goals matter because they also help you define which sponsors you won’t work with. You wouldn’t allow an oil company to sponsor an eco-friendly event , right? Financial ROI.

Sponsors 296

Sponsors Social Media Events Online 296

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Traveler's Q

NOVEMBER 16, 2023

It allows event organizers to create real-time connections with attendees, drive engagement, and enhance the overall event experience. From event hashtags to live streaming, social media can be an indispensable tool for event marketers and organizers to leverage.

Social Media 130

Social Media Media Attendee Promotion 130

Traveler's Q

SEPTEMBER 28, 2023

When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. In this article, we explore the importance of event branding and the impact it can have on your business’s success.

Social Media 130

Social Media Event Apps Sponsors Website 130

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Introduction We are all familiar with the adoption rates of social networks and online communities. There is no time to think about whether our audience will care.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

ITA Group

DECEMBER 15, 2020

Don't Make These 3 Event Audience Engagement Mistakes. Ask any event marketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. Complicating matters further, event audiences aren’t the same as they once were.

Audience 59

Audience Social Media Incentives Communications 59

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Paid media refers to marketing content you purchase, such as online ads. However, existing customers aren’t the only people who may be interested in your event.

SEO 245

SEO Marketing Marketing Website 245

Bizzaboo

AUGUST 31, 2021

This strategic partnership between Bizzabo and Brightcove gives mutual customers an efficient way to deliver high-quality video for virtual, in-person, and hybrid events. Virtual events are here to stay. We’re excited to work together and build a long-term partnership based on shared values and a shared audience.

Event Marketing 52

Event Marketing Marketing Marketing Platform 52

Endless Events

SEPTEMBER 28, 2022

At this point, you need to master the art of community management, which means you must prove that your community benefits your brand long-term. Community KPIs are a must for any online group. How much time do people spend in your online community? Discussions are the lifeblood of any online community. Time on Page.

Online 177

Online Social Media Audience Marketing 177

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. Event branding creates a unique and memorable conference or corporate event identity.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

APRIL 20, 2022

Here are four critical priorities to guide your return to in-person and hybrid events. Invest in audience research and acquisition efforts. Compounding that attendee-acquisition challenge is the pending elimination of cookies to track online visitors. Setting goals for audience engagement and monitoring results.

Sponsors 124

Sponsors Audience Online Speakers 124

Convene by PCMA

DECEMBER 13, 2021

Perspectives from four event marketing pros who spoke at an executive roundtable Freeman hosted in November in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum (ECEF). According to Freeman research, about half of pre-COVID event attendees haven’t returned to in-person events. . —

Logistics 105

Logistics Events Online Virtual Events 105

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. Another thing users will be able to control: how their data is shared. perhaps doing so in exchange for NFTs.

Technology 105

Technology Technology Events Event Marketing 105

Social Tables

SEPTEMBER 14, 2021

What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? Audience engagement during an event.

Social Media 176

Social Media Registration Virtual Events Audience 176

Traveler's Q

JANUARY 3, 2024

Top Corporate Event Trends Happening in 2024 In-Person Events Return in Full Force As the world rebounds from the pandemic, experts in the corporate events industry predict a significant uptick in in-person events in 2024. Be sure to leave enough time for research, budgeting, and implementation.

Trends 130

Trends Virtual Events Sustainability Planner 130

Endless Events

AUGUST 10, 2018

Then, try to really engage visitors to achieve your event goal: to get leads. And to max out your trade show engagement, we invite you to take our free audience engagement webinar and learn how professionals at the top of their game create and maintain engagement for their events. Is Your Audience Bored? Click To Tweet.

Trade Show 168

Trade Show Audience Training Attendee 168

Eventtia

AUGUST 12, 2022

If you’re planning to dabble in influencer marketing this year and aren’t familiar with the term, let’s take a look at what the buzz word of the year means. Influencer marketing is a form of marketing where a company forms a partnership with an influential industry expert to increase brand exposure online and offline.

Marketing 62

Marketing Marketing Social Media Audience 62

Endless Events

AUGUST 24, 2020

And it seems as if almost every event that’s happening online at the moment has some form of a new feature, some form of new interactivity that’s getting ever closer to all the big advantages we know about physical events. Where maybe we do have VR headsets and we could interact face to face or online.

Trade Show 320

Trade Show Virtual Events Events Proposal 320

Endless Events

MAY 8, 2018

Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. Influencers have a strong understanding of their audience. They can help brands and events alike launch their businesses to new heights. They are part of an event in a way!

Marketing 174

Marketing Marketing B2B Panel 174

Eventtia

JUNE 8, 2023

Virtual event management The quick rise of online events has quickly forced us to take our know-how of in-person event management and adapt it to the virtual world. Importantly, this will give you the foundations to start designing your event so go through every detail, however, small it may be. What’s the format?

Management 109

Management Logistics Events Speakers 109

Eventtia

OCTOBER 9, 2023

Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Secure your event location Depending on your event’s scale and nature, you might choose your flagship store or an alternative branch. Understand your audience. Guarantee technical support.

Event Planning 88

Event Planning Retail Registration Events 88

Convene by PCMA

AUGUST 25, 2023

Courtesy Tech Ladies) Professionals, especially Gen Z, seem hungry to be a part of private networks that often vet their members and offer exclusive benefits. Some examples: Chief, for women executive leaders; Hampton, for high-growth founders; Swipe Files, for marketers; and Tech Ladies, for women in tech.

Networking 52

Networking B2B Public Relations Events 52

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. For example, perhaps your event partners with a local restaurant. Communicate Value.

Sponsors 98

Sponsors Events Virtual Events Website 98

MeetingsNet

APRIL 18, 2023

A professional emcee isn’t just for introducing speakers—it’s a role that can help with event marketing, audience experience, risk management, and more. If you’re organization is like most, its events could use some help from a professional emcee. What are some of your favorite ways to engage an audience?

Speakers 59

Speakers Audience Preparation Events 59

Bizzaboo

JUNE 2, 2021

Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career. We'll also show you how to use online event planning classes to your advantage at the end of the article.

Certification 98

Certification Event Planning Trade Show Events 98

Bizzaboo

APRIL 27, 2023

The CSEP program is also meant to respond to the growing complexity of maintaining a standard of practice among events professionals in a constantly changing industry. There are a variety of benefits that come with CSEP Certification. CPCE: Certified Professional in Catering and Events What Is CPCE Certification?

Certification 98

Certification Event Planning Trade Show Planner 98