Audience B2C Online Platform 
Endless Events
OCTOBER 18, 2022
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. After the event, they put all their content online on demand. What does it entail?
AltexSoft Travel
AUGUST 9, 2023
A well-structured B2B travel platform is no longer just a “nice-to-have.” This guide delves deep into the specifics of building a custom B2B travel booking platform specifically tailored for corporate travel. But what does a B2B travel platform entail? Legacy GDS limitations. Let’s delve deeper into this.
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The MICE Blog
DECEMBER 17, 2020
It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using virtual reality (VR). Mirjam continued, ‘The theme of every experiment will vary, and we’ll be experimenting with a different platform every time. According to Yuri, ‘B2B and B2C events build significant change.
Social Tables
JUNE 1, 2023
Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.
Convene by PCMA
OCTOBER 10, 2022
While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience.
Smart Meetings
AUGUST 3, 2021
Event planners surmised that audiences had gotten so comfy in fuzzy slippers that they would not want to leave their houses. On the higher end, big corporate may be willing to spend the money to create a virtual experience for internal staff, but many B2C expos plan to offer a live experience only. Bottom Line.
The MICE Blog
MARCH 31, 2022
By introducing the topic of the circular economy to the wider audience and making people aware of its potential to the economy, the organisers contribute to the agenda setting, pushing important and relevant subjects forward and helping to transfer knowledge within society. All aligned in order to keep it most engaging for the audience.
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