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35 Event Marketing Ideas that Work

Social Tables

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

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How to Successfully Market Your Next Event

Smart Meetings

Email best practices such as segmenting lists, tracking key metrics and using an email verifier tool to reach as much of your audience as possible is a great way to reach maximum return on investment. Update SEO Regularly. That’s why it’s important to consistently research and implement SEO best practices.

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MICE professionals

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Try Out New Trade Show Booth Ideas

Endless Events

But don’t innovate just for the sake of audience engagement. Give Your Meeting Audience a Pleasant Surprise. In the same vein, it’s also important to create positive surprises that will leave your audience genuinely wowed. This week, we’ve discussed both an old staple of digital marketing: SEO.

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

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How To Build A Complete Marketing Strategy In 2022

Eventtia

It is a comprehensive suite for different plans that make up a successful marketing strategy, including a content marketing plan, demand generation marketing plan, SEO marketing plan, etc. Conducting a consumer research helps you figure out your target audience’s needs, challenges, motivations and purchase behavior.

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How To Build A Complete Marketing Strategy In 2023

Eventtia

It is a comprehensive suite for different plans that make up a successful marketing strategy, including a content marketing plan, demand generation marketing plan, SEO marketing plan, etc. Conducting a consumer research helps you figure out your target audience’s needs, challenges, motivations and purchase behavior.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.