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Why Early Bird Registration Specials Don’t Work and Other Revelations from a New Maritz Study

Smart Meetings

Do you know the reasons your attendees show up at your events? A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner.

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Improve Your Trade Show Engagement

Endless Events

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

MICE professionals

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20 Bright Ideas for Personalizing Attendee Experiences

Convene by PCMA

Personalization isn’t just confined to marketing or operations — it should be both, Hardcastle-Geddes said, and should include education, registration, and all the other touchpoints along your participants’ journey. Recommended: Keep the tour group small so you can navigate easily through the trade-show floor and so that people can hear.

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Rethinking Early-Bird Pricing — and Other Time-Honored Registration Strategies

Convene by PCMA

When Maritz studied when 360,000 conference-goers registered for the same 30 trade shows (i.e., 90 show instances) spanning diverse industries over three years, what emerged is how COVID remains the events industry’s biggest plot twist. That includes aligning marketing, pricing, and logistics strategies.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

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Future of Networking: 5 Ways to Drive Stellar Connections among Attendees in 2024

Stova

Networking is the cornerstone of successful business events. Networking is how professionals gain the knowledge they need to take projects to the next level and accelerate growth. While planning a networking event is rewarding, the job also poses challenges. Networking is now the main driver of in-person event success.

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Tech Connects: How to Use Event Technology to Support Networking

Stova

Networking is what distinguishes a virtual event from a glorified webinar, and it also remains the core value of live, in-person events. At in-person events, event-goers continue to largely rely on happenstance “serendipitous” encounters on trade show floors and cocktail hours to facilitate networking.