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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

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Lessons in Event Marketing From Taylor Swift

Convene by PCMA

Elizabeth Doll/PCMA) Kimberly Hardcastle-Geddes You can take a page from Taylor Swift’s marketing approach in your attendee acquisition strategy plan. Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. Reinvent yourself, evolve, change.

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What to Expect at Cvent Connect 2024 in San Antonio

Smart Meetings

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda.

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. These platforms provide native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.”

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How Corporate Events Impact Your Reputation as a Company

ADMEI

A successful event strategy can lead to a successful company: it’s as simple as that. How Planning Impacts Perception Hosting a large-scale corporate event is a massive undertaking, coordinating a variety of vendors to bring your brand to life in a way that aligns with your target audience. You will get free positive marketing.

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An Event Trend To Look Out For: 365 Community Engagement!

Endless Events

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. Communities Live On Event Platforms. They can see why they’re a part of your event.

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Hybrid Event Budget: 7 Items & Tips To Consider

Endless Events

While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? The best way to get an estimate is to start calling vendors and building your event RFP.