Eventtia

SEPTEMBER 9, 2022

Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and social media platforms.

Social Media 62

Social Media SEO Public Relations Events 62

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

JANUARY 10, 2023

A recent article from Think with Google stated that YouTube reached more than 17 million Australian adults in May 2022 — more than 85% of the country’s population. YouTube is #2 most important social media platform in Australia with Facebook placing #1. Why add YouTube into your marketing mix? People say it’s No. Add Sections.

Tourism 90

Tourism Tourism Social Media Website 90

Solimar International

NOVEMBER 9, 2021

As opposed to social media, blog posts are “evergreen”, as they never disappear in constantly changing feeds. It is also beneficial for SEO purposes, targeting certain terms, and this increases visitation to your website and builds authority on the web. Social Media Storytelling in Destination Marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

Tourism eSchool

APRIL 30, 2020

Virtual Beverage Tastings are popping up all over social media, such as at Brokenwood Wines. Night Market online, encouraging locals to buy dinner takeaway from a local businesses, then sharing photos from home using #nightmarketathome on social media! Review and get those long planned updates done to your website.

Tourism 97

Tourism Tourism Social Media Online 97

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? This can range from digital (email or social media) to print mediums (such as flyers or direct mail).

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? This can range from digital (email or social media) to print mediums (such as flyers or direct mail).

Promotion 52

Promotion Registration Social Media Sponsors 52

Conferences that Work

JANUARY 9, 2017

Let me be clear, by all means share your content for free on any of the gazillion social media platforms available. Instead, invest in your own website. Build your own brand, authority, and SEO, not that of a third-party site. Seven years ago I started the website you’re reading. No they don’t.

SEO 50

SEO Social Media Website Platform 50

PlannerWire

JUNE 5, 2020

There are many sources of content and don’t be shy in visiting other event planner websites. You could even post about what other event planners are discussing on social media, curating the conversations with your own slant on things. Take a look at their posts and find one that catches your eye.

Planner 52

Planner Social Media SEO Media 52

Eventtia

OCTOBER 19, 2022

In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events. Here are tips on how to book these speakers: Visit speaker websites – Check websites like SpeakerHub and the National Speaker Association. It comes in different types.

Marketing 62

Marketing Marketing Affiliate Speakers 62

AltexSoft Travel

JULY 14, 2022

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Those are websites that sell all sorts of travel products, separately or packaged in bundles. Then, it’s resold on a markup or commission basis via their own websites.

Travel 105

Travel Travel Affiliate Booking 105

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises. Marketers are under pressure to streamline processes to not waste resources that they can use for media spending to beat out their competitors.

Benefits 86

Benefits Marketing Marketing Travel 86

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. Metasearch cost models.

Hospitality 119

Hospitality Advertising Website Booking 119

Stova

MARCH 14, 2024

The best event websites drive scores of registrations. Although building an event website can feel daunting, this article is here to help. You’ll get 36 sure-fire tips and tools for websites that capture attention, delight visitors, and make them thrilled to participate in your event. Remember SEO.

Website 64

Website Registration SEO Speakers 64

AltexSoft Travel

MARCH 23, 2022

Read our article on AltexSoft experience with Sabre API integration to understand the process in more detail. If you want to sell online directly to individual travelers (B2C model), you’ll have to integrate your website with your booking engine to connect your customer-facing and back-end layers. Dynamic packaging capabilities.

Booking 52

Booking Technology Technology Travel Agent 52

Eventtia

AUGUST 3, 2022

This article will cover all the basics you need to know about the financial side of successfully running an unforgettable event. They are also usually integrated into an event website and onsite check-in, allowing for a seamless customer experience. You will want to consider: Graphic design for event signage and social media.

Events 62

Events Event Planning Virtual Events Venue 62

Tourism eSchool

OCTOBER 28, 2021

Top 10 Tourism Website Marketing Fails and How to Fix. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality. Social Media Accounts.

Website 52

Website Tourism Tourism Marketing 52

Sojern

NOVEMBER 29, 2021

Increase Your Website’s Readability in 3 Simple Steps. Step #3: Adjust Your Site Content to Boost Search Engine Optimization (SEO) . To truly engage with your audience, your content should be meaningful to boost SEO. Refresh content often: Search engines like Google check (or crawl) websites looking for fresh content.

SEO 89

SEO Website Booking Advertising 89

AltexSoft Travel

FEBRUARY 15, 2022

And not only does it adapt the menus, but also advertising campaigns, website pages, and entire business plans to attract local foodies. Localization means adapting a website or other digital product for a new region. For example, it serves spicy vegetarian Dosa Masala Burgers in India and shrimpy Ebi Burgers in South-East Asia.

Website 52

Website Travel Travel SEO 52

Stova

MARCH 17, 2023

Social media offers a fantastic opportunity to test and measure the success of your message to see what resonates the best. By using this growth hacking approach on your social media channels, you have a low-cost opportunity for experimenting and nothing to lose. What technology and social media do they use?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Tourism eSchool

DECEMBER 20, 2022

The Snowy Valley's Destination Website has some awesome copy on their homepage that really speaks to the benefits of their destination - love it! Scan social media for content across platforms to find stories that you can re-share and re-frame. I can’t stress this enough. Map out the pragmatic (not so sexy!)

Travel 52

Travel Travel Website SEO 52

AltexSoft Travel

JANUARY 31, 2020

So, the aim of this article is to explain how airlines market their products. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. Google’s top rank without any SEO, how’s that? Understanding the air travel market.

Airlines 121

Airlines Advertising Marketing Marketing 121

Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. But how can you make sense of the many social media options and use your time effectively? In this post, we’ll help you hone in on the top event social media platforms.

Social Media 148

Social Media Media Venue Marketing 148

Stova

MARCH 23, 2023

This article will share virtual/hybrid event tips, ideas, and examples to help you overcome these hurdles. Make a great first impression with a stunning, brandable, SEO-optimized event website that integrates with Google Analytics. Conduct video interviews with speakers and post them on your blog and event website.

Audience 40

Audience Speakers Online Event Technology 40

ITA Group

FEBRUARY 4, 2021

7 Tactics to Become a Social Selling Pro | Digital Marketing Institute. Today’s consumers look to social media when they want to connect with brands and find information about potential products to purchase. Build Up Your Social Selling CHOPS With Sales Incentives | ITA Group. What’s the best way to do that?

Training 79

Training B2B Prospect Booking 79

Crowdriff

FEBRUARY 25, 2018

publishes an interesting blend of long-form cases studies reflecting on their campaigns, interviews with industry experts, and shorter articles on top marketing tactics too. This destination marketing resource includes topics that span from customer advocacy and inclusive tourism to content marketing and SEO. 8 | Skift Podcast.

Marketing 52

Marketing Marketing Social Media Publishing 52

Bizzaboo

OCTOBER 16, 2023

In this article, we’ll explore key components of an event budget, trends impacting budgets, the most critical places to allocate event budget, and more. Check out this article: “ The Ultimate Event Venue Sourcing Guide.” Read our article: “ How To Find Outstanding Event Speakers.” Let’s dive in!

B2B 52

B2B Speakers Sustainability Events 52

Endless Events

APRIL 13, 2018

We help you answer these questions and more in today’s roundup of articles. This includes creating a killer site, developing great content, connecting to audiences through email and social media, and making sure that your campaign highlights the value of the event. How can we sell event marketing to management?

Event Marketing 252

Event Marketing Marketing Marketing Social Media 252

Eventtia

OCTOBER 26, 2022

An event website should be a critical part of marketing any event and can literally make or break the event’s success in attracting and engaging attendees. In this article, we will discuss all you need to know about creating a perfect event website to help your event and your business succeed. Event Website: The Concept.

Website 62

Website Prospect Registration Events 62

AltexSoft Travel

DECEMBER 23, 2019

If you aren’t new to the industry, you’ve probably heard that people use on average 2-3 travel websites to book products and make 120 to 160 visits to travel websites in general. You may learn more about user personas in our article on UX research. We’ve detailed SWOT analysis specifics in our product marketing article.

Online 23

Online Travel Travel Marketing 23