article thumbnail

Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 265
article thumbnail

The Year in Review: MeetingsNet’s 12 Most Popular Articles of 2023

MeetingsNet

Both a year in review and a compendium of resources and ideas, here are MeetingsNet’s 12 most-read articles of 2023. Read the article.) That lit up the interest in this article about the demise of the Tropicana and its 100,000 square feet of event space, and the ballpark and hotel that will replace it.& PriceShockPlanner1_1.jpg

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Event Marketers’ Power Tools: TikTok, Reels, YouTube

MeetingsNet

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

article thumbnail

How Effective Is Your Event Marketing?

Endless Events

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Need some additional help making sure you budget for event marketing? How effective is your event marketing? (24-minute Kristen Cooper wrote an article explaining exactly what metrics to look at and how to learn from these insights!

article thumbnail

The Top Meetings & Events Industry Articles of 2023

BCD Meetings & Events

Our content lineup for 2023 has been rich with resources, tips and expert takes on trending industry topics - f rom measuring the effectiveness of incentives to mastering event email marketing, so we've gone ahead and picked out the most valuable and engaging content, according to our readers.the BCD M&E blog provides valuable insights and guidance (..)

Meeting 52
article thumbnail

35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

article thumbnail

Your Marketing Efforts Can Make Or Break The Success Of Your Event

Endless Events

?? The Best of the Best: Event Marketing: 11 Actionable Virtual Event Marketing Ideas. We’re here to help you market your virtual event (11-minute read). I am urging all event planners to DOUBLE DOWN on their marketing efforts right now! 2020 Event Marketing Trends: What Will The New Year Bring?

Marketing 240