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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu.

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Event Sponsors: 9 Proven Tips To Find The Perfect Sponsors

Endless Events

Event sponsors. . Sponsors get the limelight at your event in exchange for cutting you a check. That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . If you’re a small brand or creating a new event, you likely don’t have sponsorship requests flooding your inbox.

Sponsors 296
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A Cookieless Future for the Events Industry: 6 Ways Organizers Can Prepare

Bizzaboo

It all began after Google announced that it was ending support for third-party cookies and Apple announced the retooling of identifiers for advertisers. As an event marketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. After all, we live in a data-driven age.

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A Cookieless Future for the Events Industry: 6 Ways Organizers Can Prepare

Bizzaboo

It all began after Google announced that it was ending support for third-party cookies and Apple announced the retooling of identifiers for advertisers. As an event marketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. After all, we live in a data-driven age.

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How To Make Marketing Automation Work For Your Virtual Event

Eventtia

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Why marketers need to embrace automated marketing to deliver a modern customer experience.

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Content Marketing Tips: Marketing to Millennials, FTC Influencer Rules and More

Endless Events

This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. Marketing to Millennials 101.

Marketing 259