Advanced Travel and Tourism

JULY 7, 2021

on video content… and then only post it to social media. If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. A distinct creation and deployment plan will reach your audience where they spend the most time online. CTV advertising is programmatic television buying.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

DECEMBER 16, 2021

The social media platform that is grabbing audiences and advertisers like no other—TikTok. The post How to Get Your Organization Started on TikTok Webinar appeared first on Advance Travel and Tourism. Wondering if it makes sense for your organization? Company * Phone Zip Code * Hidden How Can We Help?

Organization 198

Organization Advertising Social Media Panel 198

Advanced Travel and Tourism

FEBRUARY 17, 2022

Marketers can keep up by pivoting into other ways of collecting information from their audiences. That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. What does this mean for travel marketers in 2022?

Advertising 210

Advertising Website Social Media Audience 210

Advanced Travel and Tourism

JUNE 30, 2021

Why UGC Is Crucial for Travel and Tourism Brands. The tourism industry is one of the best places to utilize UGC for marketing. Instead of speaking to your audience, you’re joining hands with them. UGC provides social proof of people enjoying your destination and its features. Grow Your Social Media Channels.

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Destinations can encourage travelers to record and share their experiences on social media. And the stats don’t lie: consumers are 2.4

Trends 215

Trends Marketing Marketing Social Media 215

DCI

FEBRUARY 9, 2023

Tourism awards given by media and industry associations can do for destinations what Oscar nods do for movies and Grammy’s do for songs. Media outlets will share the winners and marketers can simply watch the media mentions accumulate. Looking to leverage the potential of tourism awards for your marketing efforts?

Tourism 96

Tourism Tourism Marketing Marketing 96

Advanced Travel and Tourism

AUGUST 12, 2021

Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Promote Sustainable Tourism Practices.

Booking 246

Booking Marketing Marketing Social Media 246

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 100

Marketing Marketing Advertising Audience 100

Advanced Travel and Tourism

AUGUST 22, 2023

This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 130

Marketing Marketing Social Media Communications 130

Dana Communications

AUGUST 8, 2023

To engage younger demographics, try promoting cause marketing campaigns on social media. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way. DO use social media to promote your charitable cause.

Marketing 192

Marketing Marketing Travel Travel 192

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable. What is the Role of Tourism Consultants?

Consulting 98

Consulting Tourism Tourism Sustainability 98

Crowdriff

OCTOBER 30, 2018

It’s one thing to know that social media is important to your organization, but it’s another to be able to explain why. Good social media marketing means getting up close and personal not just with your audience, but also with the metrics that matter to your organization. . Is your social audience growing?

Social Media 52

Social Media Media Advertising Tourism 52

Advanced Travel and Tourism

AUGUST 22, 2023

This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 100

Marketing Marketing Social Media Communications 100

Tourism eSchool

DECEMBER 2, 2022

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

Tourism 52

Tourism Tourism Social Media Website 52

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. Greater + Cheaper Reach than Social Media. By Paige Rowett.

Tourism 52

Tourism Tourism Marketing Marketing 52

Social Tables

JUNE 29, 2023

They will connect with the press, generate buzz for the fundraiser, send invitations, create email campaigns, and advertise the event (both online and offline). Invite local media outlets, such as city and local press, to attend the event or join a social media Livestream. Want to test out event diagramming for free?

Event Planning 78

Event Planning Social Media Vendor Advertising 78

DCI

AUGUST 11, 2022

For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. Enlightening.

Media 99

Media Advertising Automation Social Media 99

Interface Tourism Spain

JUNE 27, 2022

Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. As mentioned in the IAB 2022 study, this social network is among the most used globally, along with Facebook and Whatsapp. According to the IAB 2022 analysis, 85% of the Spanish population use social media.

Social Network 52

Social Network Networking Travel Travel 52

DCI

JULY 21, 2023

Create Spanish language advertising materials and social media content to maximize the reach and potential of working with travel trade professionals catering to Latino travelers who may – or may not – be bilingual. Make it easier for the travel trade by having accessible translations on your destination’s website.

Travel 79

Travel Travel Social Media Culture 79

Interface Tourism Spain

AUGUST 31, 2023

Tiktok, the platform that has revolutionized travel searches All the news Back to newsroom How to use TikTok to market and promote tourism destinations: Trends, user preferences and content strategies. TikTok is one of the social networks that, in recent years, has positioned itself among the favorites of the population.

Platform 52

Platform Travel Travel Social Network 52

Crowdriff

JANUARY 16, 2019

At CrowdRiff, we’re proud of the wealth of tourism marketing knowledge that we shared on our blog and in our resource centre in 2018, but are keen to reflect on what our readers enjoyed the most. Visit Indy has gone 100% digital with their marketing, and they’re continually finding creative ways to engage travellers on social media.

Tourism 52

Tourism Tourism Marketing Marketing 52

Solimar International

OCTOBER 14, 2021

This article answers the question: what is a DMO and why the tourism industry should care about them. The tourism industry is a trillion-dollar global business. According to the UNWTO , destination management is the coordinated and thoughtful planning of all elements that make up a tourism destination. So, what is a DMO?

Destination Management 105

Destination Management Organization Management Tourism 105

Interface Tourism Spain

JULY 6, 2022

Establish a multi-channel strategy: Use a selection of influencers to help impact the target audience in different channels of inspiration such as Instagram, YouTube, Facebook, TikTok or blogs. Share long-lasting and stable messages over time , avoiding advertising fatigue to achieve greater brand recall by extending the campaign over time.

Communications 52

Communications Communications Social Network Advertising 52

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Social Tables

JUNE 22, 2022

Host creative charity events that will entice your target audience and boost fundraising efforts. While many galas are formal events, it’s important to design a function that will appeal to your target audience. Book entertainment, choose an appealing event venue, and advertise event tickets throughout the region. .

Events 147

Events Promotion Seminar Sponsors 147

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. If so, social media is a fantastic low cost way to let people know about and book tickets for your event. However, too often we see smaller events not making full use of social media to inspire new people to attend their events.

Social Media 91

Social Media Media Promotion Tourism 91

DCI

AUGUST 19, 2021

There are tools on the market that offer in-depth attribution metrics around bookings and economic impact, which can be an effective way to measure ROI, but often these come with a high price tag and are primarily focused on paid advertising channels. viewing DMO social media accounts. using site tools like an itinerary builder.

Marketing 73

Marketing Marketing Automation Advertising 73

Solimar International

MAY 25, 2022

The tourism industry is one of the most universally robust industries in the world. Even more people work in the tourism sector. So, how do you attract potential visitors to your tourism destination? Social media, marketing campaigns, and word of mouth are just a few ways to achieve this.

Tourism 52

Tourism Tourism Audience Travel Agent 52

Crowdriff

AUGUST 31, 2016

Dave Fluegge is the founder of Fluegge Consulting and manages all organic and paid social + emerging media efforts for Colorado Tourism Office. Before destination marketing, Dave worked in advertising with CPG and tech brands. Now he plays a big part in managing Tourism Colorado’s digital presence.

Marketing 52

Marketing Marketing Social Media Advertising 52

Crowdriff

MAY 14, 2019

CrowdRiff , the leading visual marketing platform for travel and tourism brands, will host its inaugural travel marketing conference in Toronto this November. Experience encompasses an evening festival of tourism short films, an Instagram scavenger hunt, and a night out at the historic Steam Whistle Brewery.

Conference 52

Conference Marketing Marketing Travel 52

Stova

MARCH 25, 2024

Engage Attendees with Email Messaging Even though communicating with attendees can be done through a variety of channels (social media, phone, text, etc.), Make important actions, like registering, utilizing a discount, or even following social media accounts, easy and clear by including buttons and widgets.

Registration 40

Registration Social Media Event Apps Website 40

DCI

FEBRUARY 24, 2022

With social media continuing to gobble up advertising dollars, it makes a difference where you put your resources and which audiences you want to reach. It is essential to be clear if you are looking to work with a travel influencer or a journalist, because they both offer something different.

Media 62

Media Travel Travel Social Media 62

Bizzaboo

JULY 7, 2021

Does your brand need to connect with your audience in a more meaningful and fun way? Expand cross-channel efforts: Give people something to talk about on social media with a fun activity and a hashtag. Promote your event on social media or via your email list. Think about what’s resonating with your audience.

Marketing 105

Marketing Marketing Social Media Audience 105

Crowdriff

JANUARY 23, 2018

“We do well, relatively speaking, but we’re kind of at a budgetary deficit compared to some of our competitors,” explained Les Holmlund, a Digital Marketing Consultant at Tourism Saskatchewan. Without the budget to really tell their story, Holmlund said that the province’s tourism department has often depended on others to do it for them.

Social Media 52

Social Media Sports Tourism Tourism 52

Crowdriff

NOVEMBER 15, 2017

“While we are so blessed to have those icons in our state, I think the challenge is [showing] that there are a lot of other fabulous areas, and Wyoming is a very diverse landscape,” said Kristin Dialessi, the Brand Integration Senior Manager for the Wyoming Office of Tourism. “We Target a wider national audience.

Travel 52

Travel Travel Advertising Social Media 52

Crowdriff

SEPTEMBER 19, 2017

But a couple of years ago, while serving as the organization’s Director of Marketing, Robinson decided to leave all other advertising mediums behind, and dedicate its entire $1 million ad budget to digital products. Instead, the all-digital strategy mixes significant social media spends with real life activations and user-generated content.

Marketing 52

Marketing Marketing Social Media Advertising 52