Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 204

Marketing Marketing Advertising Audience 204

Eventtia

DECEMBER 30, 2022

In the past, if we had enough budget to advertise an event in the prime-time slot of a popular TV channel, we were basically guaranteed success. While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. Know Your Target Audience.

Social Media 91

Social Media Promotion Media Registration 91

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? These channels might not be cost-effective for a smaller audience. Joe Mathieu.

Advertising 105

Advertising Marketing Marketing B2B 105

Dana Communications

DECEMBER 19, 2023

Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their social media strategy. It’s Immediate Brands who want to advertise on the platform should start by putting their own spin on TikTok trends.

Social Media 169

Social Media Trends Advertising Platform 169

Dana Communications

FEBRUARY 6, 2024

People just can’t get enough of social media. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. Contact Lynn Kaniper at 609.466.9187 ext.

Marketing 209

Marketing Marketing Social Media Media 209

Traveler's Q

DECEMBER 14, 2023

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

Website 130

Website Online Social Media Promotion 130

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. Before you market to any audience, you need to understand who they are and where they come from. These young professionals and young adults are digital natives who are full of energy.

Social Media 156

Social Media Audience Events Media 156

Smart Meetings

FEBRUARY 22, 2022

Make audience input easy. During the registration process, ask people what they expect or want to get out of their attendance; allow audience members to submit questions to speakers in real-time using question boxes or chat functions; use feedback tools to capture audience input at various points during and after the event.

Social Media 246

Social Media Remote Online Audience 246

DCI

FEBRUARY 17, 2023

We’ve often touted why economic development groups should consider Google for their display and targeted search advertising needs. While that is still an essential digital marketing strategy, we’re starting to recommend to clients that Bing ads should not be overlooked as a potential option for advertisers.

Advertising 52

Advertising Social Media Platform Audience 52

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

Marketing 100

Marketing Marketing Advertising Audience 100

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Advanced Travel and Tourism

JULY 7, 2021

on video content… and then only post it to social media. If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. A distinct creation and deployment plan will reach your audience where they spend the most time online. CTV advertising is programmatic television buying.

Marketing 246

Marketing Marketing Social Media Advertising 246

Endless Events

JULY 6, 2020

Sure, landing pages, social media, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of social media in marketing. However, there’s more to incorporating social media into your marketing strategy than just sharing videos and pictures.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 240

Marketing Marketing Social Media Communications 240

Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another.

Social Media 348

Social Media Virtual Events Audience Events 348

Advanced Travel and Tourism

FEBRUARY 17, 2022

Marketers can keep up by pivoting into other ways of collecting information from their audiences. That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. What does this mean for travel marketers in 2022?

Advertising 210

Advertising Website Social Media Audience 210

Advanced Travel and Tourism

DECEMBER 16, 2021

The social media platform that is grabbing audiences and advertisers like no other—TikTok. Wondering if it makes sense for your organization? In this panel discussion, hear from 3 DMO thought leaders who have embraced this trending platform for their organization.

Organization 198

Organization Advertising Social Media Panel 198

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Destinations can encourage travelers to record and share their experiences on social media. And the stats don’t lie: consumers are 2.4

Trends 215

Trends Marketing Marketing Social Media 215

Smart Meetings

MARCH 4, 2019

For many years, it involved brands shelling out dollars for exposure at conventions that catered to their target audiences. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment.

Proposal 254

Proposal Advertising Sponsors Social Media 254

Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. UGC provides social proof of people enjoying your destination and its features. Compared with traditional advertising, this type of content can be incredibly persuasive and trust-building. Grow Your Social Media Channels. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Maritz Global Events

MAY 31, 2019

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. Friend of a Follower.

Social Media 40

Social Media Media Advertising Audience 40

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. Social media and press coverage.

Sponsors 296

Sponsors Social Media Events Online 296

Dana Communications

AUGUST 8, 2023

To engage younger demographics, try promoting cause marketing campaigns on social media. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way. DO use social media to promote your charitable cause.

Marketing 192

Marketing Marketing Travel Travel 192

Crowdriff

OCTOBER 30, 2018

It’s one thing to know that social media is important to your organization, but it’s another to be able to explain why. Good social media marketing means getting up close and personal not just with your audience, but also with the metrics that matter to your organization. . Is your social audience growing?

Social Media 52

Social Media Media Advertising Tourism 52

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 130

Marketing Marketing Social Media Communications 130

Traveler's Q

MAY 1, 2023

Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. This is because it highlights your brand identity and assists in creating an emotional connection with your target audience.

Social Media 130

Social Media Website Audience Events 130

Advanced Travel and Tourism

AUGUST 12, 2021

But advertising during peak seasons (and down seasons) pays off more than companies realize. Social media hashtags like #RecreateResponsibly and outdoor ethics principles like Leave No Trace can have a considerable impact. Including a sign-up form on your social media accounts and website.

Booking 246

Booking Marketing Marketing Social Media 246

Convene by PCMA

DECEMBER 26, 2023

this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

DCI

AUGUST 15, 2023

However, there exists a treasure trove of tactics to craft personalized marketing strategies and storytelling campaigns that sing the community’s tune and captivates the right audience. DCI shares 10 gems you can use to develop an original integrated marketing strategy: 1. What about top assets?

Marketing 79

Marketing Marketing Advertising Social Media 79

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

MARCH 25, 2024

Kobe’s patented AI technology helps pair brands with relevant social-media influencers/content creators to leverage the influencers’ ability to broadcast brand messaging to millions of users. Advertising, media, creativity, content — generally marketing drew me wherever I went since my school days.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 100

Marketing Marketing Social Media Communications 100

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. What do they care about? leading up to the event.

Registration 158

Registration Virtual Events Advertising Social Media 158

Endless Events

JUNE 10, 2022

Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Social media. free ticket to your next in-person event).

Meeting 348

Meeting Sponsors Audience Events 348

DCI

AUGUST 11, 2022

For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. Enlightening.

Media 99

Media Advertising Automation Social Media 99

Social Tables

JUNE 29, 2023

They will connect with the press, generate buzz for the fundraiser, send invitations, create email campaigns, and advertise the event (both online and offline). Invite local media outlets, such as city and local press, to attend the event or join a social media Livestream. Want to test out event diagramming for free?

Event Planning 78

Event Planning Social Media Vendor Advertising 78