DCI

FEBRUARY 17, 2023

We’ve often touted why economic development groups should consider Google for their display and targeted search advertising needs. While that is still an essential digital marketing strategy, we’re starting to recommend to clients that Bing ads should not be overlooked as a potential option for advertisers.

Advertising 52

Advertising Social Media Platform Audience 52

Sojern

MARCH 18, 2021

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

Advertising 97

Advertising Travel Travel Website 97

Dana Communications

DECEMBER 19, 2023

Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Well, we’re here to unpack the platform’s positive impact on tourism and hospitality brands. Posters gain incredible traction because the platform pushes the content out to so many users at once. Of course not!

Social Media 169

Social Media Trends Advertising Platform 169

Endless Events

MARCH 3, 2022

Additionally, you need to produce truly exceptional events that will foster attendee retention and potentially turn your audience into advocates. Tune in and find out the recipe for marketing success outside social media platforms! There’s no replacement for online advertising. How To Promote Events Without Social Media?

Social Media 348

Social Media Promotion Media Advertising 348

The Abbi Agency

MARCH 30, 2021

By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience. Do these changes spell the end of digital advertising? Not at all.

Marketing 200

Marketing Marketing Advertising Website 200

Advanced Travel and Tourism

JULY 7, 2021

Some only utilize one platform and stop there. If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. A distinct creation and deployment plan will reach your audience where they spend the most time online. For most people, those places include video platforms. Chromecast.

Marketing 246

Marketing Marketing Social Media Advertising 246

Traveler's Q

DECEMBER 14, 2023

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

Website 130

Website Online Social Media Promotion 130

Endless Events

MAY 20, 2022

When it comes to hybrid event budgets, let the audience and event goals be your guide. Is the majority of your audience in-person or virtual? After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another.

Social Media 348

Social Media Virtual Events Audience Events 348

Advanced Travel and Tourism

DECEMBER 16, 2021

The social media platform that is grabbing audiences and advertisers like no other—TikTok. In this panel discussion, hear from 3 DMO thought leaders who have embraced this trending platform for their organization. Wondering if it makes sense for your organization? Fill out the form below to watch the webinar recording.

Organization 198

Organization Advertising Social Media Panel 198

Advanced Travel and Tourism

FEBRUARY 17, 2022

Marketers can keep up by pivoting into other ways of collecting information from their audiences. That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. What does this mean for travel marketers in 2022?

Advertising 210

Advertising Website Social Media Audience 210

Smart Meetings

FEBRUARY 22, 2022

Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Make audience input easy. Consider the wants and needs of your audience and use your event platform to easily share accessible content that will truly excite them.

Social Media 246

Social Media Remote Online Audience 246

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Interface Tourism Spain

AUGUST 31, 2023

Tiktok, the platform that has revolutionized travel searches All the news Back to newsroom How to use TikTok to market and promote tourism destinations: Trends, user preferences and content strategies. All these data are extracted from our business intelligence platform Travellyze. tend to prefer a sun and beach vacation.

Platform 52

Platform Travel Travel Social Network 52

Smart Meetings

MAY 20, 2022

While virtual technology helped preserve and grow the events industry throughout the pandemic, hybrid events have become a contentious issue among event leaders, especially as we “reincorporate in-person audiences in our meetings,” as Krueger describes where we are in the process. We were always talking about goals,” Vismale elaborated. “We

Platform 264

Platform Technology Technology Event Apps 264

Dana Communications

FEBRUARY 6, 2024

This wide demographic range makes Instagram an appealing platform for marketers – especially when you consider its sky-high engagement rates. TikTok This is not the first time we’ve plugged this platform (see recent blog posts here and here ) and it probably won’t be the last. Instagram With 61.2%

Marketing 209

Marketing Marketing Social Media Media 209

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Choose the right webinar platform. What do they care about?

Registration 158

Registration Virtual Events Advertising Social Media 158

Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. TV, print, and radio advertisements prevailed as travelers and companies were still adapting to the nascent digital world.

Social Media 98

Social Media Media Tourism Tourism 98

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. The pandemic has continued to leave users skeptical of online platforms and flashy ads, so brands have had to get creative.

Trends 215

Trends Marketing Marketing Social Media 215

Endless Events

JUNE 10, 2022

Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Did we promote to the right audience for the event?

Meeting 348

Meeting Sponsors Audience Events 348

Endless Events

JUNE 20, 2023

Before you market to any audience, you need to understand who they are and where they come from. If you aren’t part of Gen Z, you might feel confounded by the preferences of these young whipper-snappers, so it’s extra important to do your homework on this audience. Who Is Gen Z? Gen Z includes people born between 1997 and 2012.

Social Media 156

Social Media Audience Events Media 156

Advanced Travel and Tourism

AUGUST 11, 2022

Our Director of Digital and Audience Targeting Dave Herrold says, ‘Safari’s 15.5 However, there are ways to ensure your marketing is still reaching your ideal audience. . Most geofencing platforms target based on Device ID and not IP address. As we like to say, the only constant is change. .

Marketing 246

Marketing Marketing Website Tourism 246

DCI

AUGUST 15, 2023

However, there exists a treasure trove of tactics to craft personalized marketing strategies and storytelling campaigns that sing the community’s tune and captivates the right audience. DCI shares 10 gems you can use to develop an original integrated marketing strategy: 1. What about top assets?

Marketing 79

Marketing Marketing Advertising Social Media 79

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 240

Marketing Marketing Social Media Communications 240

Endless Events

JUNE 1, 2020

There are several ways to monetize a virtual event, and digital advertising is one of them. So consider including pop-up ads and banners promoting your sponsors to your event platform and your live-stream. Use Your Registration Platform. Before each presentation takes place, you can show attendees sponsored videos and intros.

Virtual Events 351

Virtual Events Sponsors Event Apps Events 351

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. How can you boost your margins? Event sponsors.

Sponsors 296

Sponsors Social Media Events Online 296

MeetingPool

MAY 28, 2022

What sets Snöball apart as a community marketing and audience growth platform for event professionals? We built it to allow as much flexibility as possible and to run a diverse type of audience-based campaigns—pre-event to post-event. How can marketers tap into a new audience? How can they find lookalike attendees?

Audience 52

Audience Marketing Marketing Registration 52

Bizzaboo

SEPTEMBER 13, 2023

Why Social Media Event Marketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. Engaging with your event audience through social media can build excitement and anticipation, increasing attendance. With more than 4.62

Social Media 59

Social Media Promotion Media Event Marketing 59

Endless Events

APRIL 22, 2020

This will include things like speaker fees, entertainment fees, event platforms , the technical and production costs, and so on. Instead of checking out virtual event pricing from other events, take a look at online course platforms. And chances are, some of your audience fits in that bubble. Again, this is just an example.

Virtual Events 292

Virtual Events Affiliate Events Speakers 292

Social Tables

JUNE 29, 2023

They will connect with the press, generate buzz for the fundraiser, send invitations, create email campaigns, and advertise the event (both online and offline). Connect ticket sales to the main event page using an online ticketing or fundraising platform, but confirm which payment methods the site accepts before launching ticket sales.

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Bizzaboo

AUGUST 7, 2023

Choose the Right Ticketing Platform Ticketing for events starts with selecting the perfect event ticketing platform that aligns with your event’s needs, offers seamless integrations, and provides robust features like real-time reporting and a mobile app.

Registration 92

Registration Social Media Events Advertising 92

DCI

MAY 24, 2021

There has been a lot of chatter in the digital world about the new Apple iOS update and how it will impact the way destination marketing organizations (DMOs) advertise. The effects of the update will be seen across ad platforms, but one ad channel in particular is seeing the most change associated with Apple’s new policy.

Advertising 76

Advertising Website Consulting Audience 76

The MICE Blog

JULY 26, 2021

In the past 18 months, we’ve seen a rapid evolution of virtual events regarding event technology platforms and online experiences. The attendees could test the many features the virtual and hybrid event platform Hubilo provides, including chats, polls, leaderboards, networking rooms and breakout rooms. To hook and WOW audiences.’ .

Social Media 163

Social Media Virtual Events Events Audience 163

Endless Events

JUNE 29, 2020

Advanced Advertising Techniques . The current times have witnessed a noticeable increase in the rise of various methods of advertising that are highly consumer-centric, engaging, and dynamic. . Assess your audience and create an experience that not only amazes them but gives them another reason to come back to.

Events 327

Events Advertising Technology Technology 327

Bizzaboo

APRIL 1, 2024

Prevention strategy: Select a venue that aligns with the event’s objectives and audience size. Prevention strategy: Develop a comprehensive marketing strategy that targets your desired audience through the right channels. Failure to Engage the Audience An event’s success is about not just execution but also engagement.

Logistics 103

Logistics Events Event Planning Advertising 103

Convene by PCMA

MARCH 25, 2024

Advertising, media, creativity, content — generally marketing drew me wherever I went since my school days. Which means, they are ordinary people who had no formal education or external motivation and decided to experiment freely on an openly creative platform. How did you get started in marketing?

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

All Conference Alert

AUGUST 31, 2023

While planning an event is exciting, the real magic is in making sure that your event reaches the right audience. Platforms like Facebook, Instagram, Twitter, and LinkedIn are your event’s best friends — they are the centre of attention. This will also serve as a focal point for your offline and online promotions. Why wait then?

Promotion 52

Promotion Advertising Social Media Audience 52

Sojern

JULY 27, 2021

A third-party cookie has long been the foundation of “addressable” digital advertising—targeting and tracking consumers on a 1 to 1 basis. Addressable targeting is targeting people we know are our audience–they can be anonymized–but we know something about them, like retargeting users based on past shopping behavior.

Marketing 112

Marketing Marketing Advertising Travel 112