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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? These channels might not be cost-effective for a smaller audience. Joe Mathieu.

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Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

By creating “lookalike” audiences based on your friend’s connections and users who exhibit similar interests or behavior, the pet supply retailer is better equipped to put their products and services in front of an interested audience. Do these changes spell the end of digital advertising? Not at all.

Marketing 200
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Bridging the Gap Between the C-Suite and the Destination’s Facebook Page: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 240
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Bridging the Gap Between the C-Suite and the Destination’s Content Strategy: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 130
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Bridging the Gap Between the C-Suite and the Destination’s Content Strategy: How a Strategic Content Plan Can Keep Marketing Efforts Consistent

Advanced Travel and Tourism

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 100
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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience.