Sojern

AUGUST 23, 2021

Global travel marketers rose to the challenge as the world went into lockdown during the COVID-19 pandemic. From moving to “stay at home” messaging, to refocusing on local communities and drive markets, to using innovative ways of reaching their audiences at home, we saw countless ways the travel industry came together to make it through.

Advertising 94

Advertising Marketing Marketing Travel 94

Traveler's Q

DECEMBER 14, 2023

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. In this article, we’ll look at some of the top strategies you can use to maximize your event’s online presence.

Website 130

Website Online Social Media Promotion 130

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Cisco predicts that over 82% of consumer online traffic will be in video form in 2022.

Trends 239

Trends Marketing Marketing Social Media 239

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. Do these changes spell the end of digital advertising?

Marketing 200

Marketing Marketing Advertising Website 200

Advanced Travel and Tourism

MAY 8, 2024

Authenticity reigns supreme in today’s marketing landscape. The touchstone of that authenticity is user-generated content (UGC), and it has become an invaluable tool for destination and attraction marketers. Let’s explore how it can elevate your marketing efforts. Integrate seamlessly.

Advertising 100

Advertising Audience Website Organization 100

Sojern

MARCH 18, 2021

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

Advertising 97

Advertising Travel Travel Website 97

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 246

Marketing Marketing Social Media Communications 246

Endless Events

MARCH 3, 2022

How effective is social media marketing anyway? Additionally, you need to produce truly exceptional events that will foster attendee retention and potentially turn your audience into advocates. Tune in and find out the recipe for marketing success outside social media platforms! How To Promote Events Without Social Media?

Social Media 348

Social Media Promotion Media Advertising 348

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. Therefore, it is crucial to invest time and resources in creating a well-designed and informative event website that resonates with your target audience.

Website 130

Website Online Social Media Registration 130

DCI

FEBRUARY 17, 2023

We’ve often touted why economic development groups should consider Google for their display and targeted search advertising needs. While that is still an essential digital marketing strategy, we’re starting to recommend to clients that Bing ads should not be overlooked as a potential option for advertisers.

Advertising 52

Advertising Social Media Platform Audience 52

Endless Events

APRIL 20, 2018

This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing.

Marketing 259

Marketing Marketing Registration Regulations 259

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Experts forecast that this election cycle will amass $10.2

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

AUGUST 12, 2021

Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. But advertising during peak seasons (and down seasons) pays off more than companies realize. Marketing during busy months is worth it for a few crucial reasons. You Can Market to Those Already in Your Region.

Booking 246

Booking Marketing Marketing Social Media 246

Advanced Travel and Tourism

FEBRUARY 17, 2022

Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. Marketers can keep up by pivoting into other ways of collecting information from their audiences. What does this mean for travel marketers in 2022? But don’t panic. Like what you see?

Advertising 236

Advertising Website Social Media Audience 236

Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112

Marketing Marketing Advertising Travel 112

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

Eventtia

DECEMBER 1, 2022

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Marketing the event will help you warm and retain customers; nevertheless, someone has to do the job of designing and sending out ads. Advertisements are no longer just in magazines or on billboards.

Automation 62

Automation Virtual Events Marketing Marketing 62

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. How can you boost your margins?

Sponsors 296

Sponsors Social Media Events Online 296

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? Here’s what you need to know about appealing to audiences via this time-honored medium. Silly Question: What is Direct Mail?

Marketing 130

Marketing Marketing Advertising Audience 130

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Endless Events

JUNE 10, 2022

Survey Your Audience To Get Post-Event Feedback. It’s the fuel you’ll need to improve your future events, as well as a way to maintain a connection with your audience. The fastest and easiest way to survey your audience is during the event itself. Did we promote to the right audience for the event?

Meeting 348

Meeting Sponsors Audience Events 348

Smart Meetings

SEPTEMBER 29, 2023

“You need creative vision, planning and organization, budget management, marketing, promotion, collaboration, adaptability, time management and, of course, the ability to create a memorable experience,” she says. She earned a bachelor’s degree in advertising and design. By junior college, she began studying graphic design.

Certification 246

Certification Preparation Education Sponsors 246

Motivation Excellence

JANUARY 26, 2019

They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection.

Communications 130

Communications Communications Marketing Marketing 130

Eventtia

AUGUST 12, 2022

Influencer marketing has been a hot topic up for discussion amongst many marketers for the past few years. Many companies are increasing their focus and shifting their marketing budgets to collaborate with influencers. What is influencer marketing? What is influencer marketing? Define Goals and Objectives.

Marketing 62

Marketing Marketing Social Media Audience 62

Open Destinations

APRIL 20, 2023

Fulfilling expectations for a vintage rail experience comes with the territory as visitors increasingly expect to find all the information they need and to book and pay for their excursions online. If they cannot organise their outing and secure their tickets online when they look at your attraction, they will move on to another option.

Online 52

Online Training Booking Advertising 52

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. TV, print, and radio advertisements prevailed as travelers and companies were still adapting to the nascent digital world.

Social Media 98

Social Media Media Tourism Tourism 98

DCI

AUGUST 11, 2022

For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. If you’re reading this blog post – online – surely you already know that the internet is, you know, here. It’s so much more than banner ads on a website. Enlightening.

Media 99

Media Advertising Automation Social Media 99

InEvent

JULY 10, 2023

One of the most crucial parts of this process is making your event known among large audiences. You may leverage various tools, from online advertising to offline banners and brochures. But how can you promote it and encourage people to attend?

Marketing 40

Marketing Marketing Advertising Online 40

Endless Events

JUNE 29, 2020

Will we adapt to a new way of marketing and communications? As a result, event organizers are making use of available technologies such as virtual reality (VR), online collaboration, and streaming at venues in conjunction with contactless solutions for safe operations. . Advanced Advertising Techniques . Contingency Planning .

Events 327

Events Advertising Technology Technology 327

Social Tables

JUNE 29, 2023

From online community awareness campaigns to out-of-the-box nonprofit event planning ideas, thoughtful preparation can help increase the success of fundraising activities. Communications Manager: The communications manager is in charge of marketing for the event. Want to test out event diagramming for free? Yes, show me how 7.

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Traveler's Q

MAY 1, 2023

Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. This is because it highlights your brand identity and assists in creating an emotional connection with your target audience.

Social Media 130

Social Media Website Audience Events 130

Endless Events

APRIL 22, 2020

Instead of checking out virtual event pricing from other events, take a look at online course platforms. There are hundreds of platforms like this that offer courses and packages about everything and anything – sales, marketing, business, pottery, you name it! And chances are, some of your audience fits in that bubble.

Virtual Events 292

Virtual Events Affiliate Events Speakers 292

The MICE Blog

JULY 26, 2021

In the past 18 months, we’ve seen a rapid evolution of virtual events regarding event technology platforms and online experiences. It had world-class online entertainment by Drag Taste, prominent industry and non-industry speakers, with the headline speaker Gary Vaynerchuk. To hook and WOW audiences.’ .

Social Media 163

Social Media Virtual Events Events Audience 163

Bizzaboo

JULY 7, 2021

Does your brand need to connect with your audience in a more meaningful and fun way? It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. What is Experiential Marketing? Table of Contents.

Marketing 105

Marketing Marketing Social Media Audience 105