The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie
Advanced Travel and Tourism
APRIL 16, 2024
Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? Other social media platforms that rank low as being most effective for DMOs include Twitter/X, Snap, YouTube, and Pinterest.
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