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The 2024 Travel Outlook Survey Results: What are DMO’s Marketing Priorities?

Advanced Travel and Tourism

Our 2024 Travel Outlook survey highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.

Marketing 239
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The 2024 Travel Outlook Survey Results: What are DMO’s Marketing Priorities?

Advanced Travel and Tourism

Our 2024 Travel Outlook highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.

Marketing 187
MICE professionals

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Summer 2024 Travel Trends with Meaning

Smart Meetings

This summer is looking at experiential travel—whether that be a relaxing health and wellness retreat, a culturally rich destination or an environmentally conscious and responsible gathering, summer 2024 trends are geared towards progressive practices.

Trends 147
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The 2024 Travel Outlook Survey Results: Appealing to the Traveler’s Niche Interest

Advanced Travel and Tourism

“Local gastronomy, nature, wellness and rural tourism experiences will take centre stage in travel in 2024.” Smart digital marketers are keeping an eye on the following trends, adapting content, product, and messaging accordingly: WELLNESS Rest, relax, retreat, unplug, and detox. ADVENTURE Mother Nature for the win.

Travel 179
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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? To support these campaigns, a good number of DMOs (21%) said they planned to invest more money in creative.

Media 213
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Tourism leaders from around the world will explore how entrepreneurship and innovation are transforming the global travel sector at ATM 2024

Travel Daily Media

The post Tourism leaders from around the world will explore how entrepreneurship and innovation are transforming the global travel sector at ATM 2024 appeared first on TD (Travel Daily Media) Brand TD. Exhibitor participation is expected to be 23% higher than last year, making ATM 2024 the largest edition in the event’s history.

Tourism 86
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The Story Behind the 2024 Smart Women in Meetings Awards

Smart Meetings

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. Go forth and flutter, celebrating excellence wherever you see it. It is what Marin would have wanted.

Meeting 246