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The 2024 Travel Outlook Survey Results: What are DMO’s Marketing Priorities?

Advanced Travel and Tourism

Our 2024 Travel Outlook survey highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.

Marketing 246
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The 2024 Travel Outlook Survey Results: What are DMO’s Marketing Priorities?

Advanced Travel and Tourism

Our 2024 Travel Outlook highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.

Marketing 217
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European tourism recovery continues into 2024, with travel expenditure expected to hit record numbers

ETC Corporate

Europe’s tourism industry is experiencing a robust recovery in the first months of 2024. Based on data from reporting destinations, foreign arrivals (+7.2%) and overnights (+6.5%) in the first quarter of the year surpassed 2019 figures. This continues the upward trend observed in 2023, which recorded foreign arrivals 1.2%

Tourism 191
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Summer 2024 Travel Trends with Meaning

Smart Meetings

This summer is looking at experiential travel—whether that be a relaxing health and wellness retreat, a culturally rich destination or an environmentally conscious and responsible gathering, summer 2024 trends are geared towards progressive practices.

Trends 165
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The 2024 Travel Outlook Survey Results: Appealing to the Traveler’s Niche Interest

Advanced Travel and Tourism

“Local gastronomy, nature, wellness and rural tourism experiences will take centre stage in travel in 2024.” Watching consumer travel trends to stay ahead of the curve is essential for a nimble organization. Watching consumer travel trends to stay ahead of the curve is essential for a nimble organization.

Travel 208
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Arabian Travel Market 2024 returns on 6 May with 41,000 + expected 

Travel Daily Media

The post Arabian Travel Market 2024 returns on 6 May with 41,000 + expected appeared first on TD (Travel Daily Media) Brand TD. The conference agenda will feature key industry speakers from around the world and address the emerging trends that are fueling the travel and tourism sector’s growth.”

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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? To support these campaigns, a good number of DMOs (21%) said they planned to invest more money in creative.

Media 240