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10 Timely Insights for Producing an Event in 2022

Convene by PCMA

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. In addition to telling the story on your own channels, work with trusted media partners to broaden your reach.

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So What Are The Best Lifestyle Media For Your Travel Angles?

DCI

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . Luxury Lifestyle. New year… new approach.

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5 Action Items for EDOs and DMOs to Champion DE&I in 2022 and Beyond 

DCI

Like many organizations and agencies committed to purpose-driven work, DCI took the opportunity to reflect on our role in our country’s fight against racism and the work we need to do as an agency – and as individuals – to champion equity and inclusion in our personal and professional lives. . Commit to Accountability.

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People on the Move

Convene by PCMA

She joined the team in 2022 and has played a key role in booking short-term events, planning Choose Lansing meetings, and providing essential support to the sales and services team. Selena Coles Visit Williamsburg has named Selena Coles as its new public relations specialist.

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All-Purpose Marketing for the International Baking Industry Exposition

Convene by PCMA

Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations. IBIE organizers created another revenue stream using the “BAKED IN” marketing campaign in merchandise.

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8 Ways to Put Your Event Content to Work

Convene by PCMA

This custom illustrated graphic installation at the National Restaurant Association Show 2022 enabled attendees and influencers to create one-of-a-kind on-site photos. If your organization hosts a podcast, the audio from recorded event sessions could also be used as podcast content. Christine Johnson. Leverage On-site Trends.

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The Power of PR: How DCI is leveraging the power of media to spotlight the region’s efforts to close the racial entrepreneurship gap

DCI

The MBA had been wildly successful in its first 15 years, overshooting its 2022 goals of 3,500 new jobs and $1 billion in additional minority business spending revenue four years early. Fast-forward to 2019. These wins attracted the attention of cities and mainstream chambers around the country, who came to Darrin for guidance and advice.

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