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Cannabis Tourism: Igniting a Special Interest Segment

Dana Communications

We’re also touching on what’s happening in the tour operator and hospitality spaces to give you a fuller picture of cannabis tourism. THC in CO As one of the first states to legalize recreational marijuana, Colorado has been riding the high of cannabis tourism for years. Entering the chat?

Tourism 177
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3 Ways for Tourism Brands to Optimise YouTube

Tourism eSchool

Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? Why add YouTube into your marketing mix? Where does YouTube fit with your marketing strategy? So you can see YouTube has the attention of your potential customers, but where does it fit in with the marketing of your tourism brand?

Tourism 90
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Innovations in Conservation Tourism: Pioneering a Greener Future

Solimar International

The ominous warning signs of climate change have accelerated our desire for ”last chance tourism,” driving us to observe animals and landscapes in danger–and to do our part to protect those ecosystems. Conservation tourism emerged from the 1950s conservation movement, originally aimed at protecting “nature from people.”

Tourism 98
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Customer Journey Mapping for Tourism Brands

Tourism eSchool

How does this change the way we market tourism brands? Map their Journey with your tourism brand. Typically, a SME tourism businesses will be trying to attract 1, maybe 2 Customer Personas, whereas a destination can have up to 3-5. Where are they going to find answers to these questions?

Tourism 63
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Destinations Transforming Community Sentiment Towards Tourism

Tourism eSchool

Home Destinations Transforming Community Sentiment Towards Tourism By Nic Cooper, Regenerative Tourism Specialist Published on March 18, 2023 What happens when a community turns it back on tourism? In some circumstances communities have taken matters into their own hands and put up fierce resistant to visitors.

Tourism 74
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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

Tourism 52
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How Enjoy Illinois Relaunched an Award-Winning Website that Increased Traffic by 74%

Crowdriff

Though it’s one of the biggest destination marketing organizations in the country, fluctuating budgets have historically left the Illinois Office of Tourism with inconsistent messaging, an out of date online presence and little in the way of visual content. Illinois’ tourism marketing strategy needed some major refreshes.

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