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Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

Odds are, your friend may have visited a website to look at leashes before or after your conversation, and the e-commerce business whose site she visited has utilized her data to find connections in her network who share similar interests. It simply forces marketers and platforms to reexamine how they operate. Not really. Not at all.

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Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

By consistently using your event’s branding across various marketing channels, such as social media, email campaigns, and websites, you create a sense of familiarity and recognition among your target audience. Social media: Social media platforms are powerful tools for promoting your event and engaging with your target audience.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees. The example below may serve as a helpful reference for website design.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. CTV can deliver high-impact impressions for a fraction of the cost of television ads.

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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

More than four billion people are online and more than three billion people are active on several social media platforms. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. Here are the internet and social media trends planners need to know for 2019.

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Create dedicated event pages or groups on platforms like Facebook, LinkedIn, and Twitter.

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Five Ways Influencer Marketing Is a Game-Changer for Events

Convene by PCMA

We have seen success in driving website traffic using micro influencers for events like SUPERZOO , AAPEX for the global automotive aftermarket industry, and IFT FIRST for science of food professionals. Find a more qualified, new audience.