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Keeping Your Event Website Relevant: Why Regular Updates Are a Must

Traveler's Q

A website is the most significant platform for any organization to showcase its events and communicate with its audience. However, creating an event website is not enough to generate traffic and attract participants. Regular maintenance and updates are essential to keep the website relevant and engaging.

Website 130
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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

With the rise of event promotion websites and the increasing number of features, it’s easier than ever to showcase your event in a way that will attract and engage potential attendees. Once you have these basics covered, you’ll have a strong foundation for promoting your event on your website.

Website 130
MICE professionals

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How to Successfully Market Your Next Event

Smart Meetings

Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you. Owned media is simply any content you generate yourself. This can include your blog, website, email campaigns and more.

SEO 245
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Social Media Accessibility: 6 Things to Consider

DCI

In today’s digital age, social media has become an integral part of our lives. Increase Visibility Accessible content is also better for search engine optimization (SEO). Social media platforms like Instagram, LinkedIn and YouTube have algorithms that prioritize accessible content. Here are a few reasons why. 1.

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Basic Travel Marketing SEO: Five Ways to Improve Your Blogs & Content

DCI

For many destination marketers from small DMOs, across generations, SEO (or, Search Engine Optimization), is still a scary topic. As we write blog posts and web content, we hope it will reach audiences, but it’s hard to know what the right approach is for effective SEO. Remember that SEO keywords need not be singular words.

SEO 63
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5 Reasons Why Every Hotel Should Have Its Own Website

Leonardo

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .

Website 71
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

Audience 233