Traveler's Q

DECEMBER 28, 2023

Keep Information Current for SEO and User Trust One of the key reasons why regular updates are a must for event websites is that they help with search engine optimization (SEO). SEO is the process of improving the visibility and ranking of a website on search engines like Google.

Website 130

Website SEO Social Media Audience 130

Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. SEO vs. SEM: Important Differences. in their destination.

Audience 233

Audience SEO Advertising Social Media 233

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Smart Meetings

JANUARY 7, 2019

Marketing and promotion. Surprisingly enough, social media isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. What is driving budget boosts?

Social Media 256

Social Media SEO Planner Sustainability 256

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. This enables us to either align with or challenge those findings in our marketing approach. Generative AI is useful when brainstorming — it can suggest different words, headline structures, or industry terms, and that sends my mind in different directions.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Traveler's Q

DECEMBER 14, 2023

This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials. Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic.

Website 130

Website Online Social Media Promotion 130

Advanced Travel and Tourism

FEBRUARY 21, 2023

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. This not only means generic content, but it can also mean the chatbot creates duplicate content, which can signify a negative impact on your SEO score.

Platform 236

Platform Tourism Tourism Organization 236

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98

Tourism Tourism Marketing Marketing 98

Tourism eSchool

JULY 17, 2021

Blogs are essentially the vehicle for the content that you produce and share in your social media accounts, and also in your enewsletters to your customers. In this article, I've outlined 9 reasons why blogging should be a key part of your Tourism Marketing Strategy: 1. Fantastic for Search Engine Optimisation (SEO).

Tourism 57

Tourism Tourism SEO Marketing 57

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Eventtia

AUGUST 12, 2022

Influencer marketing has been a hot topic up for discussion amongst many marketers for the past few years. Many companies are increasing their focus and shifting their marketing budgets to collaborate with influencers. What is influencer marketing? What is influencer marketing? Define Goals and Objectives.

Marketing 62

Marketing Marketing Social Media Audience 62

Smart Meetings

FEBRUARY 27, 2023

Use organic and paid digital marketing tactics. Optimize each for SEO. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. “Members tend to walk right by them,” stated Corporate Partnership and Sponsorship Consultant Bruce Rosenthal.

Conference 279

Conference Sponsors Trade Show SEO 279

Endless Events

APRIL 27, 2022

The reality right now is that most online communities do not live on one designated platform, but are scattered across social media platforms, websites, and podcasts. The RevGenius community is one of the great online community examples for salespeople, marketers, and revenue professionals. Girls In Marketing. For £17.99

Online 177

Online Virtual Events SEO Platform 177

Solimar International

NOVEMBER 9, 2021

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

Endless Events

JULY 6, 2018

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. This includes handling various marketing challenges and inculcating best practices. Building Attendance through Social Media Influence. Which worked better for you?

Trade Show 214

Trade Show SEO B2B Automation 214

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Advertising 100

Advertising Audience Platform Social Media 100

Eventtia

SEPTEMBER 9, 2022

The purpose of any event should be clear—whether it’s connecting with stakeholders, creating awareness in a new market, etc. Moreover, it should align with your company’s objectives, specifically your marketing goals. Over 82% of PR professionals anticipate the integration of PR and marketing. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Tourism eSchool

JANUARY 15, 2023

When you only have limited time and marketing dollars as many of us do in small business and destination marketing, you want to focus your precious marketing resources on activities that bring you the best return on your investment – that is, activities that are seen as most “trustworthy” by your potential customers.

Online 52

Online Social Media Website Advertising 52

Smart Meetings

JANUARY 31, 2019

This approach leads to marketing campaigns with low response rates and wasted marketing dollars. To achieve a better yield on your marketing spend, we recommend creating Customer Intelligence analytical solutions that provide your company with a variety of ways to monetize your customer.

Advertising 174

Advertising SEO Vendor Social Media 174

Leonardo

JANUARY 26, 2022

With the rise of social media, it can sometimes seem easier to develop your presence on these channels. walk their own path while still following SEO and user experience best practices. A hotel near you may be close to the same attraction, but are they using their website to market that fact? . The best hotel websites?walk

Website 71

Website SEO Booking Social Media 71

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

The Abbi Agency

DECEMBER 2, 2021

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard. Google Analytics.

Marketing 26

Marketing Marketing SEO Social Media 26

Tourism eSchool

JANUARY 15, 2023

When you only have limited time and marketing dollars as many of us do in small business and destination marketing, you want to focus your precious marketing resources on activities that bring you the best return on your investment – that is, activities that are seen as most “trustworthy” by your potential customers.

Online 89

Online Social Media Website Advertising 89

Smart Meetings

APRIL 27, 2021

Caleb Sullivan , sales and marketing manager, Jackson County Tourism Development Authority : Developing my career during Covid taught me the importance of patience, flexibility, and resilience—three key lessons that will contribute to our future success. Mariah Hickman, Marketing manager, New Orleans & Co.: Adaptability.

Tourism 279

Tourism Tourism Communications Communications 279

Crowdriff

MAY 14, 2019

CrowdRiff , the leading visual marketing platform for travel and tourism brands, will host its inaugural travel marketing conference in Toronto this November. CrowdRiff is an AI-powered content marketing platform purpose-built for the travel and tourism industry. Early bird priced tickets are available until June 1 st.

Conference 52

Conference Marketing Marketing Travel 52

Tourism eSchool

JANUARY 10, 2023

Why add YouTube into your marketing mix? YouTube is #2 most important social media platform in Australia with Facebook placing #1. Where does YouTube fit with your marketing strategy? So you can see YouTube has the attention of your potential customers, but where does it fit in with the marketing of your tourism brand?

Tourism 90

Tourism Tourism Social Media Website 90

Tourism eSchool

APRIL 30, 2020

If you work in Destination Marketing, we have a COVID-19 Immediate Response Action Plan for you, as well as a VCOVID-19 Immediate Response Action Plan for Visitor Centres and Visitor Servicing. Virtual Beverage Tastings are popping up all over social media, such as at Brokenwood Wines. Tidy up your social profiles.

Tourism 97

Tourism Tourism Social Media Online 97

Stova

MARCH 25, 2024

When a part of an all-in-one platform , you can find registration systems that seamlessly connect with other tools event planners love like email marketing, surveys, websites, reporting & analytics, and even onsite features as well. email is still what event professionals go to throughout the entire event lifecycle.

Registration 40

Registration Social Media Event Apps Website 40

National Association For Catering ane Events

JULY 8, 2021

If you’ve invested heavily into marketing, a low return on high traffic can certainly feel discouraging. If your traffic funnels in from areas outside your market, you will struggle to grow your conversion rates since your website visitors don’t align with your target audience. city, country, etc.) Demographics. Bounce Rate.

SEO 52

SEO Social Media Website Audience 52

Solimar International

AUGUST 10, 2022

Solimar International is a sustainable tourism consulting and marketing firm that works in emerging destinations to stimulate economic growth and conserve natural resources and cultural heritage. Social Media Curation. SEO Strategies. Could that be you? Skills you could add to your CV after your internship include: .

Tourism 98

Tourism Tourism Remote Sustainability 98

DCI

OCTOBER 19, 2021

Communities should paint the picture as to how talent could have an improved quality of life in your location, while still addressing the more practical factors such as cost of living and the housing market. Instead, social media and internet research almost tied for the top response at 52% and 51%, respectively.

Remote 73

Remote Social Media SEO Incentives 73

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Are event marketing and event promotion the same thing?

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Are event marketing and event promotion the same thing?

Promotion 52

Promotion Social Media Registration Sponsors 52

Social Tables

OCTOBER 17, 2016

The more you can get people talking about the product, both at the event and via social media, the better it’s going to do. Nevertheless, an awesome venue for your corporate event certainly helps with the marketing. Social Media Activity Before the Event. You are marketing the product at the product launch event.

Production 84

Production Event Planning Social Media SEO 84