Solimar International

NOVEMBER 9, 2021

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy.

Marketing 98

Marketing Marketing Social Media SEO 98

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98

Tourism Tourism Marketing Marketing 98

AltexSoft Travel

JULY 14, 2022

In the last few years (and especially after the pandemic), travel trends have dramatically shifted and multiple studies prove it. TripAdvisor‘s “Travel in 2022: A Look Ahead” Report. Moreover, half of Gen Z respondents said they want to get out of their comfort zone and crave a sense of risk and excitement while traveling.

Travel 105

Travel Travel Affiliate Booking 105

Leonardo

JANUARY 26, 2022

Most leisure travelers make their final decision on a hotel by visiting its website. You need to include key information travelers are looking for (such as your location, contact information, and a link to your booking engine), but contemporary websites should be an engaging and dynamic experience. . Stronger SEO Capabilities.

Website 71

Website SEO Booking Social Media 71

Smart Meetings

APRIL 27, 2021

Alicia Learner , visitor information services manager, Travel Juneau : The ability to pivot and adapt to a constantly changing situation. Emily Zertuche , vice president of marketing, Visit Corpus Christi : The 2020 year has proven to be the most challenging year for the travel and tourism industry.

Tourism 278

Tourism Tourism Communications Communications 278

Leonardo

MARCH 16, 2022

Convincing travelers to book with a discounted rate will fill up rooms but it will lower your ADR rely on discounts can impact your ADR. But unique offers create an authentic connection with travel shoppers. And after all that work to build a tantalizing offer, hotels need to properly market them.

Website 82

Website Booking SEO Marketing 82

Tourism eSchool

JANUARY 15, 2023

When you only have limited time and marketing dollars as many of us do in small business and destination marketing, you want to focus your precious marketing resources on activities that bring you the best return on your investment – that is, activities that are seen as most “trustworthy” by your potential customers.

Online 52

Online Social Media Website Advertising 52

Stova

MARCH 25, 2024

When a part of an all-in-one platform , you can find registration systems that seamlessly connect with other tools event planners love like email marketing, surveys, websites, reporting & analytics, and even onsite features as well. Things like room rates and room types should be presented in a clear and concise manner.

Registration 40

Registration Social Media Event Apps Website 40

DCI

OCTOBER 19, 2021

Communities should paint the picture as to how talent could have an improved quality of life in your location, while still addressing the more practical factors such as cost of living and the housing market. This also underscores the importance of places marketing the location regionally when it is strategic.

Remote 73

Remote Social Media SEO Incentives 73

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. The main task of such platforms is to present the maximum number of options available on the market, so that a user can compare them and make an informed choice. How metasearch engines work.

Hospitality 119

Hospitality Advertising Website Booking 119

Bizzaboo

APRIL 27, 2023

How To Become CMP Certified The exam covers various event industry topics, from strategic planning to site management, to event design and marketing. GTP: Global Travel Professional What Is GTP Certification? Learn more: CPCE 4. Learn more: CGMP 5.

Certification 98

Certification Event Planning Trade Show Planner 98

Endless Events

OCTOBER 26, 2018

What’s your favorite place to travel? There are a number of organizations and corporations that plan event-wide and city-wide scavenger hunts, designed specially to bring your attendees together in a way that promotes teamwork. If it’s a marketing conference, you could fill it with things like: Works in digital marketing.

Networking 317

Networking Conference Events Attendee 317

Bizzaboo

JUNE 2, 2021

Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career. GTP: Global Travel Professional. CTSM: Certified Trade Show Marketer. PCM: Professional Certified Marketer. GTP: Global Travel Professional.

Certification 98

Certification Event Planning Trade Show Events 98

Tourism eSchool

JANUARY 15, 2023

When you only have limited time and marketing dollars as many of us do in small business and destination marketing, you want to focus your precious marketing resources on activities that bring you the best return on your investment – that is, activities that are seen as most “trustworthy” by your potential customers.

Online 89

Online Social Media Website Advertising 89

AltexSoft Travel

MARCH 23, 2022

Thomas Cook, an iconic travel company from the UK, is believed to be the first tour operator. For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020.

Booking 52

Booking Technology Technology Travel Agent 52

Bizzaboo

DECEMBER 6, 2023

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. Expos : A global event that strives to promote progress and foster cooperation.

Marketing 105

Marketing Marketing Conference Affiliate 105

AltexSoft Travel

JANUARY 31, 2020

Airline industry made an impact on how we buy things today, and how those things are marketed. Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). Driven by insane competition, airlines relied upon many tools to survive on the market.

Airlines 121

Airlines Advertising Marketing Marketing 121

Tourism eSchool

DECEMBER 20, 2022

Home Doubling-Down on your Visitor’s Passions: 4 Steps to Attract + Convert Interest-Based Travellers By Paige Rowett Published on December 21, 2022 People rarely travel for travel sake these days. Key Benefits of Passion-Interest Marketing High Yielding Visitors. Conscious Visitors.

Travel 52

Travel Travel Website SEO 52

Social Tables

MAY 14, 2019

For example, if the purpose of the event is to promote a new product, the measure of success is most likely going to be the number of leads generated for your sales team. If people are coming from out of town, will they be able to travel there easily enough? Plus, something like say, digital marketing might not exactly be your forté.

SEO 141

SEO Proposal Sponsors Events 141

Tourism eSchool

OCTOBER 9, 2021

One digital marketing opportunity that all tourism businesses must optimise is your Google My Business Listing. Google My Business is a free tool that allows you to set up and promote a Profile for your business, which helps extend the reach of your business in Google Search Engine Result Pages and Google Maps. By Paige Rowett.

Management 91

Management Publishing Tourism Tourism 91

AltexSoft Travel

MAY 13, 2021

Even before the pandemic, when travel was booming, hotels — especially of middle and small sizes — experienced difficulties of another sort. Subdued by online travel agencies, they struggled to attract users to shop directly. A booking engine is a software connecting customers and travel providers.

Booking 69

Booking Website SEO Vendor 69

AltexSoft Travel

JUNE 21, 2023

Whether you’re a hotelier aiming to optimize revenue or a tech enthusiast intrigued by the evolving dynamics of travel and hospitality, acquiring a comprehensive understanding of ADR will be helpful. Comparing your hotel’s ADR with that of your competitors can bring significant market positioning insights to light.

Hospitality 52

Hospitality Management Booking Networking 52

Social Tables

APRIL 20, 2022

QR codes are fantastic design additions to physical marketing tools such as event flyers, speaker business cards, and postcards for event ticket leads. Virtual forums have become reality,” Fluix Marketing Manager Maxim Levichev told Social Tables. Smartphones now have access to QR codes through the built-in camera function.

Event Technology 204

Event Technology Technology Technology Trends 204

Bizzaboo

OCTOBER 16, 2023

of event organizers say that events are now emerging as the most critical marketing channel. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. As one event organizer said in our survey, “Travel budgets are down, and our costs are up.”

B2B 52

B2B Speakers Sustainability Events 52

Bizzaboo

NOVEMBER 22, 2023

Experiential marketing : These agencies focus on having consumers interact with the brand in real-life, in-the-moment ways to result in a positive experience. Event marketing : These agencies do a bit of everything to maximize the exposure of your product or service through a memorable live experience.

Events 52

Events Advertising Communications Communications 52

Crowdriff

FEBRUARY 25, 2018

If you’re new to destination marketing, there’s a ton of information to absorb – and since it’s such a specialized area, it can be challenging at first to figure out the best resources to learn from. Must-read destination marketing publications. Recommended reading: The Untapped Potential of 360-Degree Video in Travel Planning.

Marketing 52

Marketing Marketing Social Media Publishing 52

Stova

MARCH 23, 2023

Because digital options provide attendees with a contingency plan in case of unforeseen circumstances that may prevent travel. On the other hand, hybrid offers savings as well: Less food and beverages for a smaller in-person audience and remote speakers to reduce travel costs. Promote before, during, and post-event.

Audience 40

Audience Speakers Online Event Technology 40

Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. There’s a lot of noise out there about “venue marketing” and you might feel pressure to step up your social media game. You’re marketing to planners who want to transform your space to fit their needs.

Social Media 148

Social Media Media Venue Marketing 148

Stova

MARCH 20, 2023

This comprehensive list covers several key industries such as event management, marketing, and technology, and will allow you to find the perfect events for you to attend in 2023 based on goals, audience, and more! If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023.

Conference 52

Conference Healthcare B2B Banking 52

AltexSoft Travel

SEPTEMBER 3, 2020

Online travel agencies are some of the youngest players in the travel market. Since their appearance in the 90s, they flipped travel distribution, became hotels’ biggest enemies , and changed how people research, plan, and buy their trips. What is the Online Travel Agency? What is the Online Travel Agency?

Online 72

Online Travel Travel Airlines 72

Endless Events

APRIL 13, 2018

Creating event marketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell event marketing to management? And most importantly: how can I get my marketing to work without breaking my budget?

Event Marketing 252

Event Marketing Marketing Marketing Social Media 252

AltexSoft Travel

DECEMBER 23, 2019

Running a travel business is no joke. Well, you know, saying that the travel industry is highly competitive is saying nothing. Earlier this year, Thomas Cook, the British tour operator and one of the world’s oldest travel industry mammoths, has disastrously collapsed. Understanding the travel agency market.

Online 23

Online Travel Travel Marketing 23