Bizzaboo
AUGUST 24, 2023
Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.
Convene by PCMA
DECEMBER 4, 2023
If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.
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Convene by PCMA
OCTOBER 10, 2022
To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. 3 Considerations.
Eventtia
OCTOBER 9, 2023
For hybrid events or solely online happenings, select and test a virtual platform in advance. It should be capable of delivering a seamless customer experience, accommodating expected online traffic, and integrating with your CRM and any other retail software solution if necessary. Strategize the marketing and execution.
Social Tables
JULY 31, 2021
Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Are you hosting a lecture?
Convene by PCMA
APRIL 14, 2023
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how event marketers are using data to inform decisions in the lead-up to the event to make it more successful. We gain all of our revenue through booth sales and sponsorships.
Convene by PCMA
SEPTEMBER 12, 2023
CEMA Summit – We recently concluded the highest attended CEMA Summit in Salt Lake City, Utah with over 500 corporate event marketers and industry professionals, including more than 200 first-time participants. EMA UK – PCMA acquired The Event Marketing Association (EMA) in January of 2023.
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