Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

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Traveler's Q

DECEMBER 21, 2023

In today’s highly competitive event industry, it is increasingly important for event organizers to leverage the latest tools and techniques to promote and sell tickets for their events. However, not all platforms are created equal, and event organizers need to select the one that best fits their needs.

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Website Marketing Marketing Social Media 130

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

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Traveler's Q

NOVEMBER 16, 2023

billion active social media users worldwide, social media provides a vast platform for event promotion and engagement. It allows event organizers to create real-time connections with attendees, drive engagement, and enhance the overall event experience. With nearly 4.5

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Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Smart Meetings

MAY 5, 2021

A few possibilities for virtual event planners to provide networking opportunities for attendees include: Live chat tools alongside a session (part of the platform), where attendees can ask questions to the presenter and engage with each other. Open video conference rooms before or after the event for attendees to hang out.

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Virtual Events Attendee Social Media Speakers 279

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Event ROI.

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Audience Virtual Events Communications Communications 306

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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Endless Events

JUNE 22, 2018

This guide lists two of the most common marketing tools and how to work with event marketing software. Marketo, for example, makes automation with other platforms easier. Finally, the guide also illustrates how to sustain interest and promote future events using the same platform. Click To Tweet.

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Trade Show Promotion Social Media Venue 218

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. They are among the most qualified to illustrate an event’s value to their peers, even if they don’t have a robust social-media following. But did we really listen to our audiences?

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Event Marketing Marketing Marketing Social Media 98

All Conference Alert

AUGUST 31, 2023

Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event. Below, we’ll reveal nine proven strategies in this blog post to help you promote your event for free and turn it into a smashing success!

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Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. With about 2.89

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Promotion Social Media Vendor Audience 88

Endless Events

MAY 9, 2023

In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit. The good news is that AI tools simplify content creation for events.

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Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

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Event Marketing Marketing Marketing Social Media 52

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. your speaker).

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Event Marketing Marketing Marketing Social Media 62

Bizzaboo

MAY 24, 2023

Looking for promotional inspiration? This list features event invitation email examples that show what goes into turning invites into attendees. That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content.

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Event Marketing Marketing Marketing Affiliate 98

Traveler's Q

SEPTEMBER 28, 2023

Digital Event Branding Digital event branding has become increasingly vital in today’s virtual world where the majority of events take place online. With the rise of digitalization, event organizers now have to focus on creating a strong online presence that aligns with their brand.

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Social Media Event Apps Sponsors Website 130

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. Are you responsible for promoting an event for your business, local community, visitor centre, council or region? If so, social media is a fantastic low cost way to let people know about and book tickets for your event. By Rebecca White.

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Social Media Media Promotion Tourism 91

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Introduction We are all familiar with the adoption rates of social networks and online communities. What is Event Marketing? Why is Event Marketing Important?

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Event Marketing Marketing Marketing Social Media 40

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

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Marketing Marketing Audience Social Media 296

Convene by PCMA

OCTOBER 2, 2023

and Naomi Clare Crellin discuss the how-to’s of building an event strategy at CEMA Summit. Two Dudes Photo) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. Leverage the event speakers’ platforms. Focus on accessibility.

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Speakers Events Promotion Training 111

Endless Events

JUNE 10, 2022

It’s always valuable asking how to improve your event ROI. How do we boost interactivity for the event? Did we promote to the right audience for the event? Post-Event Debrief Questions For Sponsors. There are a few ways to measure engagement for your event: Online mentions. Net promoter score.

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Meeting Sponsors Audience Events 348

Eventtia

OCTOBER 9, 2023

Secure your event location Depending on your event’s scale and nature, you might choose your flagship store or an alternative branch. For online events, choose a robust virtual event management platform. For hybrid events or solely online happenings, select and test a virtual platform in advance.

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Event Planning Retail Registration Events 88

Bizzaboo

MARCH 15, 2023

Event Industry News An online magazine delivering the latest event industry news, Event Industry News (EIN) is a go-to source for event organizers across industries edited by the one and only Adam Parry. Perhaps most notably, the EIC promotes Certified Meeting Professional (CMP) programs and credentials.

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Website Planner Certification Publishing 98

Endless Events

OCTOBER 11, 2022

Remember, your sponsors have to justify this cost to their bosses, so quantify the value of your event to score more sponsorships. Post your event on SponsorMyEvent , which is an online marketplace for sponsorships. To get started, create an account and list your event details. Check SponsorMyEvent.

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Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing? Look for mentions, hashtags, and shares related to your brand.

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Conference Social Media Sponsors Registration 105

Convene by PCMA

DECEMBER 4, 2023

Influencers for the International Baking Industry Exposition generated awareness not only with their online communities but in traditional print press by working with trade pubs such as Bake. Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

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Marketing Marketing Automotive B2B 52

Endless Events

OCTOBER 4, 2022

Some analytics platforms will do this work for you automatically. They can even assign a dollar value to brand awareness, giving you hard numbers to take back to your budgeting committee to prove the event was a success. Net Promoter Score (NPS). Attendee sentiment counts as event ROI, but you need a way to quantify it.

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Registration Sponsors Events Trade Show 317

Maritz Global Events

SEPTEMBER 5, 2019

As time passes, event discoveries and connections start to fade away. Why Event Online Communities Matter – Especially in Today’s Busy World. Community isn’t one more digital platform to blast messages from. Want to create an event online community of fans who will bring others to your event tent?

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Endless Events

AUGUST 7, 2018

Today our iconic guest Daniil Shcherbakov of Radario Marketing Platform will be discussing everything you must know about measuring event key performance indicators. Follow our iconic guests on Twitter: Daniil Shcherbakov of Radario Marketing Platform ( @radario_cc ). 10 Tools to Help You Create an Amazing Event.

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Platform Events Promotion Marketing 168

Endless Events

AUGUST 31, 2018

Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Doing Online Registration Right.

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Certification Virtual Events Event Planning Trade Show 212

Bizzaboo

AUGUST 3, 2023

The pandemic accelerated the need for solutions to help event organizers plan, execute, and measure the success of virtual, in-person, and hybrid events. But which event management platform is the best for you and your organization? Here are some telling statistics about event tech: 68.9% Check out this article.

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Management Registration Vendor Event Apps 98

Social Tables

SEPTEMBER 14, 2021

Have you ever tried to teach a class, promote a discussion, or get people to join in on an activity only to be met with blank stares and an awkward silence? Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement?

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Social Media Registration Virtual Events Audience 176

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software.

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Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

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Marketing Marketing Trends Virtual Events 105

Bizzaboo

AUGUST 7, 2023

Key Elements of Effective Event Ticketing Your event ticketing process determines your attendees’ anticipation and excitement toward your event. Here are some key elements to ensure your event ticketing process is a resounding success: 1.

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Registration Social Media Events Advertising 92

Bizzaboo

AUGUST 17, 2022

Brand activation is a relatively new term in the marketing world, becoming popular within the last few years. It plays a crucial role in any multi-touch event marketing plan. Promote 360° Customer Experiences: Slack. Encourage Customer Promotion: Sonic. What is brand activation? Source: SXSW. Source: Foodiggity.

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Audience Social Media Promotion B2B 105