Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Website Traffic. #

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Event Marketing Marketing Marketing Events 98

Bizzaboo

MARCH 20, 2023

This is especially true for event organizers delivering high-quality websites and landing pages on time. After all, it typically takes at least 14 weeks to build a custom website from scratch, and such a project can also be cost-prohibitive. If you’re wondering what to look for in a website builder, you’re in the right place.

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Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

This is especially true for event organizers delivering high-quality websites and landing pages on time. After all, it typically takes at least 14 weeks to build a custom website from scratch, and such a project can also be cost-prohibitive. If you’re wondering what to look for in a website builder, you’re in the right place.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Eventtia

APRIL 22, 2024

Choosing the right event ticketing platform can be a game-changer for event managers. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees. To this day, Eventtia has enabled more than 30,000 events for millions of attendees worldwide.

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Platform Registration Automation Events 62

Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?

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Website Planner Certification Publishing 98

Endless Events

MARCH 24, 2022

Once the KPIs are set, they need to be measured to determine event ROI. The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Financial Event KPIs.

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Platform Sponsors Events Registration 334

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Smart Meetings

JANUARY 6, 2022

Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. Capabilities include: Event Marketing Website and Registration to create a seamless attendee journey from beginning to end.

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Platform Financial Services Registration Virtual Events 264

Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?

Website 52

Website Planner Certification Publishing 52

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing? Why is Event Branding Important?

Conference 105

Conference Social Media Sponsors Registration 105

Traveler's Q

SEPTEMBER 28, 2023

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. In this article, we explore the importance of event branding and the impact it can have on your business’s success.

Social Media 130

Social Media Event Apps Sponsors Website 130

Endless Events

APRIL 27, 2022

One study shows that 44% of association members recognize the increasing importance of an event community. Event platforms are on the same page as they aim to monetize the concept of community; they are offering year-round subscriptions and thus edging closer to becoming fully-fledged community platforms. For £17.99

Online 177

Online Virtual Events SEO Platform 177

Endless Events

MAY 9, 2023

Every event planner wants community, but you need to match the right types of people together to form that community — and that’s no small feat. If you use the right event platform , an AI engine can recommend new connections to each attendee based on shared attributes.

Event Planning 177

Event Planning Automation Social Media Panel 177

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Open video conference rooms before or after the event for attendees to hang out.

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Virtual Events Attendee Social Media Speakers 279

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. If all this planning is making you dizzy, it’s best you use our free event planning checklist to guide your way. The Six Event Conferences You Need to Keep in Your Calendar.

Proposal 201

Proposal Marketing Marketing Social Media 201

Convene by PCMA

APRIL 14, 2023

PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. We’ve captured highlights of his presentation in his words: On personalization: One of the areas events are personalization deficient in is content discovery.

Marketing 98

Marketing Marketing Trade Show Registration 98

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. While these platforms were good, they were limited. The result was that it was difficult to find event management software that fits like a glove. Source: Capterra ).

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Management Platform Event Apps Automation 280

Bizzaboo

AUGUST 3, 2023

The pandemic accelerated the need for solutions to help event organizers plan, execute, and measure the success of virtual, in-person, and hybrid events. But which event management platform is the best for you and your organization? Here are some telling statistics about event tech: 68.9% Check out this article.

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Management Registration Vendor Event Apps 98

Eventtia

DECEMBER 1, 2022

People will attend your event because they are already interested in your brand, but they have to know about the event and your business in the first place. Marketing the event will help you warm and retain customers; nevertheless, someone has to do the job of designing and sending out ads.

Automation 62

Automation Virtual Events Marketing Marketing 62

Eventtia

OCTOBER 19, 2022

If you want your event to succeed, you need to put in the work. While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. Distributing discounts is a marketing strategy.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Social Tables

OCTOBER 20, 2022

It explains who you are, what you stand for, what you do, and should be the keystone of your webinar marketing campaign. Create a webinar marketing strategy. A successful webinar marketing strategy continues to build momentum throughout the entire pre-event stage. leading up to the event.

Registration 158

Registration Virtual Events Advertising Social Media 158

Endless Events

JULY 5, 2022

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. In June 2007, I made a website.”

Events 317

Events Audience Social Media Planner 317

Travel Daily Media

MAY 28, 2023

Cvent, an industry-leading meetings, events, and hospitality technology provider, has announced the launch of its AI Writing Assistant. Cvent’s AI Writing Assistant enables: Greater efficiency: Quickly scale your event marketing efforts by generating large amounts of content in minutes. The AI Writing Assistant is available now.

Proposal 70

Proposal Website Platform Registration 70

MeetingsNet

MAY 25, 2023

Meetings-technology firm Cvent announced in late May the launch of what it calls AI Writing Assistant, a tool that uses generative artificial intelligence to help event professionals and marketers produce on-brand, engaging event-related content in less time. and machine-learning revolution to enhance our platform.”

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Proposal Platform Events Technology 105

Conferences that Work

OCTOBER 9, 2023

A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. I’m regularly asked to speak, present, or run a workshop at meeting industry events. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself. No, you pay us!

Meeting 107

Meeting Attendee Event Apps Venue 107

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Bizzaboo

OCTOBER 11, 2023

Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life. Today, event marketers have an array of technologies to choose from and incorporate into their event tech stack. Event tech also leads to a better user experience.

Event Technology 105

Event Technology Technology Technology Registration 105

Bizzaboo

MARCH 27, 2023

For the last several years, marketers have heard about the cookieless future for the events industry. As an event marketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. A Cookieless Future for the Events Industry: 6 Ways To Prepare 1. What are cookies?

Preparation 52

Preparation Organization Advertising Website 52

Bizzaboo

MARCH 27, 2023

For the last several years, marketers have heard about the cookieless future for the events industry. As an event marketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. A Cookieless Future for the Events Industry: 6 Ways To Prepare 1. What are cookies?

Preparation 52

Preparation Organization Advertising Website 52

Smart Meetings

FEBRUARY 21, 2019

American Express Meetings & Events ’ suite of technology solutions for event professionals is now even more robust with the addition of Attendify and Splash as partners. The marketplace of software platforms is a combination of vetted third-party products and proprietary technology developed by the AMEX M&E team.

Meeting 129

Meeting Registration Transportation Event Apps 129

Eventtia

OCTOBER 9, 2023

Secure your event location Depending on your event’s scale and nature, you might choose your flagship store or an alternative branch. For online events, choose a robust virtual event management platform. For hybrid events or solely online happenings, select and test a virtual platform in advance.

Event Planning 88

Event Planning Retail Registration Events 88

Bizzaboo

AUGUST 7, 2023

Key Elements of Effective Event Ticketing Your event ticketing process determines your attendees’ anticipation and excitement toward your event. Here are some key elements to ensure your event ticketing process is a resounding success: 1. Want your event featured on one of Bizzabo’s event directories?

Registration 92

Registration Social Media Events Advertising 92

MeetingsNet

JUNE 1, 2017

An EventBrite study explores ways event email marketers can grow their lists, time their messages, and sell more tickets. Yes, that humble in-box is responsible for 43 percent of all ticket sales, according to the 2017 Event Email Benchmarking Report from event technology platform company EventBrite.

Registration 87

Registration Marketing Marketing Social Media 87